ABSTRACT
With the development of urbanization in China, more and more migrant workers are working in cities, gradually becoming an important part of urban construction and social development. Guangzhou is one of the major influxes of migrant workers. Migrant workers want to integrate better into urban life. Housing is an important condition. In order to regulate the purchase of real estate and migrant workers, this paper studies the willingness of peasant workers in Guangzhou to purchase houses and the influencing factors. This paper mainly uses the survey method to collect the collected data using SPSS17.00 for statistical analysis of the sample, interactive analysis of the contingency table, and two-factor correlation analysis, to obtain the willingness of the migrant workers to purchase houses at the working sites and its influencing factors. Mainly from four aspects to analyze the migrant workers in the workers’ purchase intention and its influencing factors: Self-characteristics, family characteristics, employment characteristics and working sites characteristics. The results show that the older migrant workers are, the weaker willingness to purchase houses, the higher migrant workers’ level of education, the higher income level, and the higher job satisfaction, the stronger willingness to purchase houses. The higher ratio of migrant workers’ non-labour population is, the weaker willingness to purchase houses. The migrant workers who have contracted land in their hometowns are more reluctant to buy houses at the working sites. Migrant workers have friends and relatives in the working area. The more satisfied they are with the cultural environment and convenience of transportation, the stronger willingness to purchase a house. This article points out that migrant workers should be provided with guidance in the purchase of houses on the working site, improve the ability of migrant workers to purchase houses, increase the construction of affordable housing, solidify rural rights and interests, encourage migrant workers to “carry capital into the city”, improve the vocational training system, and strengthen migrant workers. Employment ability allows more migrant workers to have the ability to purchase homes on the working site and increase their willingness to purchase, thereby increasing their sense of well-being.