Based on the theory of social information processing, this research develops a conceptual model linking organizational virtuousness perception and pro-social rule breaking. In this model, organizational virtuousness perception of employees positively affects the pro-social rule breaking via psychological empowerment; Proactive personality positively moderates the indirect effect of organizational virtuousness perception on pro-social rule breaking though psychological empowerment. The proposed conceptual framework reveals the functional mechanism of organizational virtuousness perception on pro-social rule breaking from cognitive perspective and discusses individual character’s moderating role, which helps identify research gap and advance further knowledge development in organizational virtuousness.