Successful Factors and Prediction of Crowdfunding on WeChat - American Journal of Industrial and Business Management

AJIBM > Vol.8 No.4, April 2018

Successful Factors and Prediction of Crowdfunding on WeChat ()

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Download as PDF (Size: 727KB) PP. 946-962

DOI: 10.4236/ajibm.2018.84065 991 Downloads 2,275 Views Citations

Author(s)

Yong Xu, Ni Zhu

Affiliation(s)

School of Economics and Trade, South China University of Technology, Guangzhou, China.

ABSTRACT

Taking crowdfunding projects on WeChat for research object, including Tencent Charitable Foundation and Qingsongchou, empirical study has used the multivariate analysis of variance, logistic regression and data mining to analyse the influence factors of final funding and the result (success or failure), and then build a model to forecast the result. The empirical study indicates that user participation, user trust and project characteristics have significant influence on crowdfunding projects’ success. The forecast model based on data mining has good prediction accuracy.

KEYWORDS

Crowdfunding, WeChat, Successful Factors, Logistic Regression, Forecast

Share and Cite:

Xu, Y. and Zhu, N. (2018) Successful Factors and Prediction of Crowdfunding on WeChat. American Journal of Industrial and Business Management, 8, 946-962. doi: 10.4236/ajibm.2018.84065.

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