A New Era in Cultural Diplomacy: Promoting the Image of China’s “Belt and Road” Initiative in Asia - Open Journal of Social Sciences

JSS > Vol.6 No.2, February 2018

A New Era in Cultural Diplomacy: Promoting the Image of China’s “Belt and Road” Initiative in Asia ()

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DOI: 10.4236/jss.2018.62010 2,564 Downloads 10,169 Views Citations

Author(s)

Dahlia Patricia Sterling

Affiliation(s)

School of Political Science and Public Administration, Shandong University, Jinan, China.

ABSTRACT

This paper aims to identify and analyze cultural diplomacy as an innovative tool in this new age by promoting the image of China in Asia through the Belt and Road Initiative, by means of the various characteristics of culture as a soft power tool. This paper proposes that through the use of cultural diplomacy as aspects of culture as a soft power tool, it increases cultural awareness about China’s cultural traditions that will in turn, further promote China’s image in Asia and a harmonious society.

KEYWORDS

China’s “Belt and Road” Initiative (BRI), Cultural Diplomacy, Culture, Image, Asia, National and International Interest, Soft Power, Cultural Awareness

Share and Cite:

Sterling, D. (2018) A New Era in Cultural Diplomacy: Promoting the Image of China’s “Belt and Road” Initiative in Asia. Open Journal of Social Sciences, 6, 102-116. doi: 10.4236/jss.2018.62010.

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