Author(s)

E. Bankole Oladumiye

Department of Industrial Design, School of Environmental Technology, Federal University of Technology, Akure, Nigeria.

Graphic design theory research examines how designers can read about and read into designs in order to stimulate growth and change in their own work. It inspires new lines of thoughts and questioning, and opens up new theoretical directions. This study sought to establish the significance and application of graphic design theories in product packaging technology, as packages have minimal time to achieve the goals for which they were created. It therefore generally examined graphic design theories used in day-to-day activities of graphic designers. Adopting a descriptive approach, a sample size of 450 respondents was taken in the Federal University of Technology Akure, with valid responses of 450. Following one hypothesis testing, the study showed a significant relationship between usage and application of graphic design theories and the creation of attractive graphic package designs. The study revealed that creative graphic designers often apply graphic design theories in creating package designs, and that package designs are more appealing or attractive with the application of graphic design theories. It established that graphic design theories guide effective consumer product package designers, both in growth and in practice.

Graphic Design, Theory, Packaging, Packaging Technology, Brand

Oladumiye, E. (2018) Graphic Design Theory Research and Application in Packaging Technology. Art and Design Review, 6, 29-42. doi: 10.4236/adr.2018.61003.