Author(s)

Deborah J. Webb¹, James H. Murphy², Cheryl O. Brown¹

¹Department of Marketing and Real Estate (Webb and Brown), Richards College of Business, University of West Georgia, Carrollton, USA.
²Department of Economics (Murphy), Richards College of Business, University of West Georgia, Carrollton, USA.

We model environmentally conscious consumption behavior (ECCB) with three psychometric values constructs: Schwartz’s Self-Transcendence Values, Kahle’s List of Values, and Richins and Dawson’s Materialism. Comparison of competing models and non-nested specification tests lead to a statistically significant model of ECCB which reasonably fits our author-designed and collected survey data. In addition, benevolence and universalism (elements of Schwartz’s construct), and acquisition centrality (an element of Materialism) exhibit statistical significance and conform to expectations.

Consumer Behavior, Environment, Psychometrics, Values

Webb, D. , Murphy, J. and Brown, C. (2017) A Comparison of Three Psychometric Values Measures for Modeling Ecologically Conscious Consumption Behavior. Theoretical Economics Letters, 7, 2008-2018. doi: 10.4236/tel.2017.77136.