Author(s)

Zhiqiang Huang, Saichao Chang, Jianhua Wu^*

School of Business Administration, South China University of Technology, Guangzhou, China.

Based on the questionnaire of 252 employees, this paper explores the relationship between social media interaction and employee creativity, which is influenced by the mediating effect of colleagues’ trust and the moderating role of supporting organizational culture. The study found that: 1) Social media interaction among team members has a significant positive impact on employee creativity; 2) Social media interaction among team members indirectly influences employee creativity through trust; 3) The supporting organization culture regulates the relationship between social media interaction among team members and trust among them. That is to say, the higher level of the supporting organizational culture the employees perceive, the more obvious the influence of social media interaction among team members on the trust of colleagues is. This research not only enriches the theoretical research on the relationship between social media interaction and the internal stakeholders (employees) of the enterprise, but also has important guiding significance to the practice of organization management.

Social Media Interaction, Employee Creativity, Colleague Trust, Supportive Organizational Culture

Huang, Z. , Chang, S. and Wu, J. (2017) A Study on the Influence of Team Members’ Social Media Interaction Perception on Employee Creativity. American Journal of Industrial and Business Management, 7, 1209-1228. doi: 10.4236/ajibm.2017.711086.