Share This Article:

Review and Research on Non-Market Strategy of Enterprises Based on Chinese Transition Period

Full-Text HTML XML Download Download as PDF (Size:285KB) PP. 643-651
DOI: 10.4236/ajibm.2017.75048    853 Downloads   1,317 Views
Author(s)

ABSTRACT

With the bloom of the study of non-market strategy, the field is very complex; the theories are different from each other and there are great differences between Chinese and foreign enterprises. In view of these problems, we combed the relevant literature of non-market strategy of EBSCO and CNKI database from 2006 to 2016, and tried to find out the theoretical perspective of the existing non-market strategy research. Based on this research, we examine the applicability of European and American enterprises' practical experiences to Chinese enterprises and provide practical suggestions and guidance for non-market activities of Chinese enterprises during the specific period of Chinese transition.

Cite this paper

Liu, Y. (2017) Review and Research on Non-Market Strategy of Enterprises Based on Chinese Transition Period. American Journal of Industrial and Business Management, 7, 643-651. doi: 10.4236/ajibm.2017.75048.

Copyright © 2020 by authors and Scientific Research Publishing Inc.

Creative Commons License

This work and the related PDF file are licensed under a Creative Commons Attribution 4.0 International License.