Author(s)

Yinghan Lv

Management School, Jinan University, Guangzhou, China.

Blue Ocean Strategy is a book published in 2005 and written by W. Chan Kim and Renée Mauborgne. The article analyzes the value innovation of red collar group in Shandong province based on the perspective of blue ocean strategy, using the four actions framework and the strategy canvas as the analysis tools to study the business model of red collar group. It is found that red collar group creates an intelligent platform with mass customization, and opens up a blue ocean of mass customization. The business model of red collar provides some reference for the transformation of traditional clothing manufacturing enterprises.

Blue Ocean Strategy, Business Model, Red Collar Group, Value Innovation

Lv, Y. (2017) The Business Model Study on Red Collar Group: Based on the Perspective of Blue Ocean Strategy. Chinese Studies, 6, 123-131. doi: 10.4236/chnstd.2017.62011.