Share This Article:

Analysis of Strategy by Strategy Typology and Orientation Framework

Full-Text HTML Download Download as PDF (Size:473KB) PP. 575-583
DOI: 10.4236/me.2011.24064    11,163 Downloads   18,775 Views Citations

ABSTRACT

This study analyses the two case businesses strategy by using the strategy orientation and typology framework. The framework is build as synthesis from market and product orientation characteristics found from literature as well as the Miles and Snow strategy typology. This framework is used to evaluate Nokia mobile phones and Amer strategy. Nokia’s and Amer’s successful business and business transformations contribute to the selection. The findings show that the created framework is able to find orientation and typology changes in both of the case businesses.

Cite this paper

V. Isoherranen and P. Kess, "Analysis of Strategy by Strategy Typology and Orientation Framework," Modern Economy, Vol. 2 No. 4, 2011, pp. 575-583. doi: 10.4236/me.2011.24064.

Copyright © 2020 by authors and Scientific Research Publishing Inc.

Creative Commons License

This work and the related PDF file are licensed under a Creative Commons Attribution 4.0 International License.