Author(s)

Mauro Maia Laruccia¹, Valdenise Leziér Martyniuk²

¹Business School, Pontifícia Universidade Católica de São Paulo and Fundacentro, São Paulo, Brazil.
²School of Communication, Pontifícia Universidade Católica de São Paulo, São Paulo, Brazil.

The article discusses the narrative occurred in an episode of the Brazilian sports scene, which raised the issue of racism in football. The importance and significance of researching racism in Brazil is due, among others, that most people in Brazil are white miscegenated population. In Brazil, it should be an obligation of all citizens, regardless of their origin or ethnicity. Therefore, it takes as the object of Gremio soccer support images of racism published on August 29, 2014 by http://ESPN.com.br. It was used Greimasian semiotics as the methodology, specifically, Eric Landowski (2009) socio-semiotics developments support to understanding relationships between subjects and their sense regimes and interaction. We conclude that based on social narratives presented with stereotypes historically constructed on critical conscious society acts. In this context, the media amplify acts of racism and controversy, which may pass unnoticed by the players without this visibility.

Discursive Semiotics, Racism, Football, Socio-Semiotics, Accident

Laruccia, M. and Martyniuk, V. (2016) Racism in Football: A Narrative Path. Advances in Journalism and Communication, 4, 103-112. doi: 10.4236/ajc.2016.44010.