Author(s)

Yucao Niu

School of Management, Jinan University, Guangzhou, China.

O2O (Online to Offline) is a kind of new e-commerce mode and has brought new development opportunities for e-commerce enterprises. Through investing and financing, some e-commerce enterprises improved their performance rapidly in the short term. But some face serious operational risk, even bankruptcy. It’s still a question whether the e-commerce enterprises have achieved sustainable development or not. The relationship between financing structure and sustainable development needs to be studied. Based on the sustainable development theory and Higgins sustainable growth model, this paper uses SPSS to analyze the financial statement data of 98 listed e-commerce companies. The empirical results reveal that actual growth rates don’t match the sustainable growth rates, which means that E-commerce enterprises don’t achieve sustainable growth. And the sustainable growth rate is correlated with the financing structure. Lastly, this paper puts forward constructive suggestions about financing structure adjustment.

E-Commerce, Sustainable Development, Financing Structure

Niu, Y. (2016) An Analysis of E-Commerce Enterprises Sustainable Development and Financing Structure. Theoretical Economics Letters, 6, 1105-1114. doi: 10.4236/tel.2016.65106.