Author(s)

L. Muhamad Safiih, A. G. Ateq Mezral

School of Informatics and Applied Mathematics, University Malaysia Terengganu, Kuala Nerus, Malaysia.

This study introduces an alternative through two phases of goal programming to overcome the existing membership model problem that does not have a specific mathematical method to examine whether the receipt number of members is compatible with the criteria or characteristics that apply for membership through the lexicographic goal programming (LGP) and multi-choice goal programming with utility function (MCGP-U). It is applied for membership artificial data. The results indicate that both goal programming methods could meet the retail loyalty program membership modus operandi.

Lexicographic Goal Programming, Multi-Choice Goal Programming with Utility Function, Retail Loyalty Program Membership

Safiih, L. and Ateq Mezral, A. (2016) Integration of Two-Phase Goal Programming to Examine the Effectiveness of Membership Model. Theoretical Economics Letters, 6, 868-877. doi: 10.4236/tel.2016.65090.