Author(s)

Min Gao^1,2, Bingqun Cui¹

¹School of Economics and Management, Southwest Jiaotong University, Chengdu, China.
²School of Business Planning, Chongqing Technology and Business University, Chongqing, China.

Product distinctiveness evaluation based on need for uniqueness is a fundamental psychological process in consumer choice, and researchers have found some results about it. From product feature comparison perspective, this article arranges these influence factors and establishes the structural system of consumer evaluation for product distinctiveness, and summarizes the researches achievements in this field.

Product Distinctiveness, Need for Uniqueness, Feature Comparison, Choice Set

Gao, M. and Cui, B. (2016) Literature Review on Product Distinctiveness Evaluation and Consumer Choice Based on Need for Uniqueness. American Journal of Industrial and Business Management, 6, 840-845. doi: 10.4236/ajibm.2016.67079.