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Research on the Choice of Chinese Forest Products Channel Model: Commitment Perspectives

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DOI: 10.4236/me.2016.71009    3,579 Downloads   3,898 Views
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ABSTRACT

In researching channel relation it can be found that different negotiating abilities (channel power) decide commitment levels and different commitment levels decide the choice of channel model if we research the channel model choice of forest products in the perspective of channel members’ commitments. So leading enterprises, forest growers and distributors need to decide their commitment level according to their own negotiating ability in the channel system, and then choose right channel model.

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Zhu, H. and Zheng, G. (2016) Research on the Choice of Chinese Forest Products Channel Model: Commitment Perspectives. Modern Economy, 7, 77-83. doi: 10.4236/me.2016.71009.

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