With the development of economy and people’s concern about cultural industry, the crowdfunding in cultural industry has welcomed its development opportunity, and many crowdfunding platforms have been developed. However, there are some puzzles when the cultural industry is using the crowdfunding platform to get finance, such as lacking of laws and regulations to safeguard the crowdfunding in cultural industry, and the crowdfunding platform hasn’t found its ecological niche. Therefore, we need to take some ecological countermeasures, such as consummating related laws to construct a favorable ecological environment, establishing ecological niche for the crowdfunding platform of cultural industry, and helping cultural industry become powerful.