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Urban Residents’ Evaluation of Domestic Recreation Service Quality in China

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DOI: 10.4236/ajibm.2014.411074    2,706 Downloads   3,194 Views
Author(s)
Yuanhao Qin, Wushuang Fan

Affiliation(s)

College of Economics and Management, Southwest University, Chongqing, China.

ABSTRACT

Service quality in tourism is the most significant key factor that significantly affects tourist satisfaction and tourist consumption behavior. And as one of the six main factors of travel, tourism recreation affects a lot to tourists’ perception. Consulting the basic datum in The Sampling Survey Datum of Chinese domestic tourism (1998-2007), The Sampling Survey Datum of Chinese tourism (2008-2010) and using the methods of quantitative and qualitative analysis, the writer try to analyze tourists' perception and evaluation with domestic tourism recreation. Then the author found that tourists’ evaluation growth year by year which is effected by a lot of factors such as occupations of tourists, family incomes and so on. At the end of this article, it provides a reference basis which will further improve the quality of Chinese tourism recreation services.

KEYWORDS

Recreation Service, Quality Evaluation, Quality Improvement

Cite this paper

Qin, Y. and Fan, W. (2014) Urban Residents’ Evaluation of Domestic Recreation Service Quality in China. American Journal of Industrial and Business Management, 4, 688-695. doi: 10.4236/ajibm.2014.411074.
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