Author(s)

Xiao Xuan, Wu Jianhua

School of Geography & Tourism, Guangdong University of Financial & Economics, Guangzhou, China.

The purpose of this paper is to introduce a dual-mode of trade-consumer show, which is a new mode that was applied in Guangzhou & Taiwan Products Expo广州台湾产品博览会 (GTPE). The paper puts forward the definition and illustrates features of this dual-mode, and analyzes the merits, risks as well as countermeasures through the case of GTPE. Study findings indicate the dual-mode of trade-consumer show may trigger the innovations in exhibition theme planning.

Dual-Mode of Trade-Consumer Show, Mode Innovation, Guangzhou & Taiwan Products Expo

Xiao Xuan, & Wu Jianhua (2014) On Dual-Mode of Trade-Consumer Show: A Case Study of GTPE. Chinese Studies, 3, 132-135. doi: 10.4236/chnstd.2014.34018.