A disregard for calories during sampling: Exploring the “samples don’t count” effect - Health

Health > Vol.6 No.3, February 2014

A disregard for calories during sampling: Exploring the “samples don’t count” effect ()

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Download as PDF (Size: 225KB) PP. 218-222

DOI: 10.4236/health.2014.63032 4,264 Downloads 6,026 Views Citations

Author(s)

Chrissy M. Martins, Lauren G. Block, Darren W. Dahl

Affiliation(s)

Department of Marketing and International Business, Iona College, Hagan School of Business, New Rochelle, USA.
Department of Marketing, Baruch College, Zicklin School of Business, New York, USA.
Department of Marketing, Sauder School of Business, University of British Columbia, Vancouver, Canada.

ABSTRACT

Product sampling is an important part of food retailing promotion. We explore how food sampling affects individuals’ total caloric estimates of a consumption episode. In a field study, at a small self-serve frozen yogurt store, 144 participants were randomly assigned to either a control or samples’ condition. Analysis of variance showed that individuals who had no or one sample overestimated the number of calories they were consuming, while those who had two or more samples underestimated their caloric intake.

KEYWORDS

Sampling; Calorie Estimation; Food Intake

Share and Cite:

Martins, C. , Block, L. and Dahl, D. (2014) A disregard for calories during sampling: Exploring the “samples don’t count” effect. Health, 6, 218-222. doi: 10.4236/health.2014.63032.

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