The incentive problems of the employees of the new generation are increasingly becoming the focus of managers, because they go to work and gradually become the main force in the labor market. However, special social-economic background has given the crowd a few generational features, which require us to explore the incentive work of the new generation with a whole new perspective. In addition, our country is a country which attaches great importance to the cultural inheritance and the traditional national culture deeply affects every generation in different degree. The social structure of the structure of grade as an important part of traditional Chinese culture is bound to be a unique impact on the employees of the new generation. So, this paper will elaborate the incentive problems of the new generation mainly from the perspective of the China’s social structure (the structure of grade) and theory of cognitive dissonance.