The objective of this study was to elucidate the current status of reproductive management of Bali beef cows in south Sulawesi Province,Indonesia. This study was conducted in Bantaeng Regency, South Sulawesi Province, Indonesia. Purposive sampling was used to choose the location where the study was taking place with consideration that this region has potential place for Bali cows. Data collection both primary and secondary data was done through observation and interview to obtain both quantitative and qualitative data. The results of this study showed that reproductive management applied to Bali cows in this region was very low. However, knowledge of the farmers regarding reproductive management such as estrus and its signs were much better, although the time of insemination to the estrous cows sometimes was too late. Mating system of Bali cows in this area were two different methods; natural mating and artificial insemination (AI). To adopt AI technology, the farmers should follow the standard operation of this technology. This study also showed that most of the farmers had good knowledge about estrus synchronization; however, they are still having difficulty to obtain or to access this technology, especially the price of the hormones used for estrus synchronization.