Factors of Acceptance for Mobile Learning in Corporate Settings: An Empirical Investigation in Banking Industry - Intelligent Information Management

IIM > Vol.5 No.5, September 2013

Factors of Acceptance for Mobile Learning in Corporate Settings: An Empirical Investigation in Banking Industry ()

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DOI: 10.4236/iim.2013.55015 3,904 Downloads 6,322 Views Citations

Author(s)

Ayse Kok

Affiliation(s)

Management Information Systems Department, Bogazici University, Istanbul, Turkey.

ABSTRACT

Due to the proliferation of mobile technology and devices like smartphones and tablet PCs into our daily lives, m-learning attracts also more attention in professional training in enterprises. Derived from these statements, this research paper is focused on the following question: what are acceptance factors for m-learning (mobile learning) in the organizational setting? The paper analyzes a real experience in m-learning for training the banking personnel in an international banking institution in Turkey. For this purpose, a mobile virtual learning environment called as mFOR@ was developed and implemented, which was designed to support the training and development process for employees using Pocket PCs. The participants of the training activity (13 professionals) evaluated the m-learning experience via a semi-structured interview; all the content and interactions within mFOR@ were analyzed via content analysis. As a basis for a successful implementation in professional training in enterprises, the acceptance by decision makers and the learners is critical. That is the reason why I present a qualitative analysis of acceptance and the perceived value of m-learning in a corporate setting.

KEYWORDS

M-Learning; Mobile Learning; Corporate Training; Acceptance

Share and Cite:

A. Kok, "Factors of Acceptance for Mobile Learning in Corporate Settings: An Empirical Investigation in Banking Industry," Intelligent Information Management, Vol. 5 No. 5, 2013, pp. 141-149. doi: 10.4236/iim.2013.55015.

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