Author(s)

Tilokie Depoo, Gehan Dhameeth Shanmuganathan

Business School, Metropolitan College of New York, New York, USA.
Business School, Wells College, Aurora, USA.

Purpose: The purpose of this study is to understand the application of leadership styles in multinational organizations operating in the United States for their global brand management. Design/Methodology/Approach: This quantitative study design uses three hundred and seventy (370) sample units that were drawn from all levels in organizations in collecting data for the final analysis. Findings: Situational leadership style is the most dominant leadership style applied in global brand management. However, certain critical perspectives at the time of investigation revealed from the study are discussed in the paper. Originality/Value: This study is the first to provide underpinnings of employee’s perception of leadership.

Global Brand Management; Charismatic Leadership; Transactional Leadership; Transformational Leadership; Classical Leadership; Situational Leadership

Depoo, T. and Shanmuganathan, G. (2013) An Empirical Investigation on Leadership Styles Applied for Global Brand Management of Multinational Organizations in the United States. Open Journal of Business and Management, 1, 11-17. doi: 10.4236/ojbm.2013.12003.