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Modeling the Browsing Behavior of World Wide Web Users

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DOI: 10.4236/ojs.2013.32016    4,599 Downloads   7,396 Views Citations

ABSTRACT

The World Wide Web is essential to general public nowadays. From a data analysis viewpoint, it provides rich opportunities to gather observational data on a large-scale. This paper focuses on modeling the behavior of visitors to an academic website. Although the conventional probability models, which were used by other literature for fitting in a commercial web site, capture the power law behavior in our data, they fail to capture other important features like the long tail. We propose a new model based on the identities of the users. Qualitative and quantitative tests, which are used for comparing the model fitting to our data, show that the new model outperforms other two conventional probability models.

Cite this paper

F. Phoa and J. Sanchez, "Modeling the Browsing Behavior of World Wide Web Users," Open Journal of Statistics, Vol. 3 No. 2, 2013, pp. 145-154. doi: 10.4236/ojs.2013.32016.

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