Author(s)

Zhi Gao, Jinfu Ye, Yi Huang

School of Management, Northwestern Polytechnical University, Xi’an, China.

Enterprise quality culture is an important part of corporate culture, but it is often overlooked by enterprise, thus restricting quality level and quality image improvement to a large extent. In this paper, the construction of enterprise quality culture is deeply discussed, aiming at helping enterprise deeply understand the essence of quality culture, combining with brand strategy for the construction of enterprise quality culture.

Quality Culture; Brand Strategy; Quality Culture Construction

Z. Gao, J. Ye and Y. Huang, "Study on the Construction of Enterprise Quality Culture for Brand Strategy," iBusiness, Vol. 4 No. 3, 2012, pp. 260-264. doi: 10.4236/ib.2012.43033.