Special Issue on Consumer Behavior Research
Consumer behavior is the study of individuals, groups, or organizations and the processes
they use to select, secure, use, and dispose of products, services,
experiences, or ideas to satisfy their needs and wants. The study of consumer
behavior is concerned with all aspects of purchasing behavior - from
pre-purchase activities through to post-purchase consumption and evaluation
activities, involving social and economic impacts.
In this special issue, we intend to invite front-line researchers
and authors to submit original research and review articles on consumer behavior research. Potential topics include, but are not limited
to:
-
Purchase decision and satisfaction
-
Advertising and marketing strategy
-
Internet consumer behavior
-
Consumer psychology
-
Post-purchase evaluation
-
Consumer's motivations and emotions
-
Risk perception and risk reduction
Authors should read over the journal’s For Authors carefully before submission. Prospective
authors should submit an electronic copy of their complete manuscript through
the journal’s Paper Submission System.
Please kindly notice that the “Special Issue”
under your manuscript title is supposed to be specified and the research field
“Special Issue – Consumer Behavior
Research” should be chosen during your submission.
According to the
following timetable:
Submission Deadline
|
October 22nd, 2019
|
Publication Date
|
December 2019
|
For
publishing inquiries, please feel free to contact the Editorial Assistant at submission.entrance1@scirp.org
TEL
Editorial Office
tel@scirp.org