Special Issue on Marketing Management

Marketing management is a business discipline which is focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities. Rapidly emerging forces of globalization have led firms to market beyond the borders of their home countries, making international marketing highly significant and an integral part of a firm's marketing strategy. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand accepted definition of the term. In part, this is because the role of a marketing manager can vary significantly based on a business's size, corporate culture, and industry context. For example, in a large consumer products company, the marketing manager may act as the overall general manager of his or her assigned product. To create an effective, cost-efficient marketing management strategy, firms must possess a detailed, objective understanding of their own business and the market in which they operate. In analyzing these issues, the discipline of marketing management often overlaps with the related discipline of strategic planning.

In this special issue, we intend to invite front-line researchers and authors to submit original research and review articles on exploring Marketing Management.

Authors should read over the journal’s Author’s Guidelines carefully before submission. Prospective authors should submit an electronic copy of their complete manuscript through the journal Paper Submission System.

Please kindly notice that the “Special Issue’’ under your manuscript title is supposed to be specified and the research field “Special Issue - Marketing Management” should be chosen during your submission.

According to the following timetable:

Guest Editor:

Prof. Francesco Zirilli, Sapienza Università di Roma, Italy

Prof. Yu Hsing, Southeastern Louisiana University, USA

Prof. Luiz Paulo Lopes Favero, University of Sao Paulo, Brazil 

For further questions or inquiries

Please contact Editorial Assistant at

me@scirp.org