Special Issue on Consumer Behavior and Behavioral Economics

Consumer Behavior and Behavioral Economics focus on examining how psychological factors, cognitive biases, and social influences affect consumer decision-making. This interdisciplinary field combines insights from psychology and economics to understand why individuals make certain choices and how these decisions impact markets and industries. By analyzing consumer behavior through the lens of behavioral economics, researchers aim to develop more effective marketing strategies and policies to influence consumer decision-making.

In this special issue, we intend to invite front-line researchers and authors to submit original research and review articles on Consumer Behavior and Behavioral Economics. Potential topics include, but are not limited to:

• Consumer behavior analysis and theory
• Behavioral finance
• Decision-making processes
• Customer loyalty
• Choice under uncertainty
• Brand awareness and management
• Advertising and marketing
• Psychological factors in consumer behavior
• Social and emotional influences
• Online consumer behavior
• Marketing strategies based on behavioral economics
• Market research and consumer insights

Authors should read over the journal’s For Authors carefully before submission. Prospective authors should submit an electronic copy of their complete manuscript through the journal’s Paper Submission System.

Please kindly notice that the “Special Issue” under your manuscript title is supposed to be specified and the research field “Special Issue – Consumer Behavior and Behavioral Economics” should be chosen during your submission.

According to the following timetable:

For publishing inquiries, please feel free to contact the Editorial Assistant at submission.entrance1@scirp.org

TEL Editorial Office

tel@scirp.org