Prof. Ruiliang Yan


Texas A & M University, USA

Associate Professor


2006 Ph.D. Marketing (Minor in Supply Chain Management), University of Wisconsin, USA

1997 M.S. Sichuan University, China

1994 B.A. Southwest Agricultural University, China

Publications (Selected)

  1. Amrouche, N. andYan, R. “Implementing online store for national brand as a counterstrategy to private label threat”,Journal of Business Research 2012, 65(3), 325-332.
  2. Wang, Z.,Yan, R. and Wang, J. “Data decoding in drug discovery and development”, InternationalJournal of Decision Sciences 2011, 2(2), 93-107.
  3. Yan, R. and Bandyopadhyay, S. “The profit benefits of bundle pricing of complementary products”, Journal of Retailing and Consumer Services 2011, 18(4), 355-361.
  4. Yan, R. “Cooperative advertising, pricing strategy and firm performance in the e-marketing age”, Journal of the Academy of Marketing Science 2010, 38(4), 510-519.
  5. Yan, R. and Pei, Z. “Information asymmetry, pricing strategy and firm’s performance in the retailer-multi-channel manufacturer supply chain”, Journal of Business Research, 2011, 64(4), 377-384.
  6. Yan, R. “Managing channel coordination in a multi-channel manufacturer-retailer supply chain”, Industrial Marketing Management 2011, 40(4), 636-642.
  7. Yan, R. “Product brand differentiation and dual-channel store performances of a multi-channel retailer”, European Journal of Marketing 2010, 44(5), 672-692 (Highly commended award from Emerald Literati Network).
  8. Wang, J., Hsu, J., Zhou, B. andYan, R. “From stale to spicy to superb: A spanking new Apple”, InternationalJournal of Business Excellence 2012, 5(6), 639-656.
  9. Yan, R., Wang, J., Zhou, B. andGuo, P. “Is information sharing profitable in e-business age?”, InternationalJournal of Applied Decision Sciences 2012, 5(1), 1-10.
  10. Wang, Z., Yan, R., Zhou, B., Xing, R. “A longitudinal statistical analysis of the U.S. health care system and associated costs”, International Journal of Decision Sciences 2011, 2(1), 55-65.
  11. Yan, R., Guo, P., Wang, J., andAmrouche, N.“Product distribution and coordination strategies in a multi-channel context”, Journal of Retailing and Consumer Services 2011, 18(1), 19-26.
  12. Guo, P., Yan, R. and Wang, J. “Duopoly market analysis within one-shot decision framework with asymmetric possibilistic information”, International Journal of Computational Intelligence Systems 2010, 3(6), 786-796.
  13. Yan, R., Wang, J., and Zhou, B. “Channel integration and profit sharing in the dynamics of multi-channel firms”, Journal of Retailing and Consumer Services 2010, 17(5), 430-440.
  14. Yan, R. “Demand forecast information sharing in the competitive online and traditional retailers”, Journal of Retailing and Consumer Services 2010, 17(5), 386-394.
  15. Wang, J.and Yan, R. “Knowledge chain management: New frontiers”,International Journal of Knowledge-Based Organizations 2011, 1(1), 1-4.
  16. Yan, R. and Ghose, S. “Forecast information and traditional retailer performance in a dual-channel competitive market”, Journal of Business Research 2010, 63(1), 77-83.
  17. Wang, Z.,Yan, R., Chen, Y, and Xing, R. “Data mining in nonprofit organizations, government agencies, and other institutions”,International Journal of Information Systems in the Service Sector 2010, 2(3), 42-52.
  18. Zhou, B., Wang, J. and Yan, R. “Analysis of a dual-source production-inventory problem with quantity constraints”, International Journal of Applied Decision Sciences 2011, 4(1), 1-15.
  19. Wang, J., Yan, R. and Guo, P. “Comparative analysis of international healthcare systems”,International Journal of Business and Systems Research2011, 5(1), 85-102.
  20. Yan, R. and Wang, J. “Service level, pricing strategy and firm performance in a manufacturer-giant retailer supply chain”, Journal of Product and Brand Management 2010, 19(1), 61-66.
  21. Yan, R. “Product categories, returns policy and pricing strategy for e-marketers”, Journal of Product and Brand Management 2009, 18(6), 452-460.
  22. Yan, R., Wang, J. and Ghose, S. “Population internet penetration rate and channel supply chain players' performances”, International Journal of Internet Marketing and Advertising 2009, 5(4), 329-347.
  23. Wang, J. and Yan, R. “ ‘Smart’ science supports superior decisions”,International Journal of Operations Research and Information Systems 2010, 1(1), 1-2.
  24. Yan, R. and Yeh, R. “Online purchase cost and firm profits in a dual-channel competitive market”, Marketing Intelligence & Planning, 27(5), 698-713.
  25. Yan, R. and Pei, Z. “Retail services and firm profit in a dual-channel market”, Journal of Retailing and Consumer Services 2009, 16(4), 306-314.

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