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Lee, Min-Young, Kim, Y-K & Lee, H. (2013) Emotional shopping of online auction shoppers: The roles of demographic and psychographic characteristics. European Journal of Marketing. 47(1).
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Lee, Min-Young, & Wesley, S. (2012). Drivers of socially responsible purchasing behavior: A cross-cultural investigation. International Journal of Applied Behavioral Economics, 1(4),41-52.
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Wesley, S., Lee, Min-Young, & Kim, E. (2012). The role of perceived consumer effectiveness and motivational attitude in socially responsible purchasing behavior in South Korea, Journal of Global Marketing.25(1), 29-44.
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Lee, Min-Young (2011). “The Games E-tailers Play”: A Game Theory approach for solving e-tailing issues. International Journal of Electronic Marketing and Retailing 4(10), 49-61.
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Solka, A. Jackson, V. & Lee, Min-Young (2011). The Influence of gender and culture on generation Y consumer decision making styles. International Review of Retail, Distribution and Consumer Research. 21(4), 391-409.
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Ko, E., Lee, M., Lee, Min-Young., Phan, M., Kim, K-H, Hwang, Y. K., Burns, L.D. (2011).Product attributes’ effects on perceived value and repurchase intention in Korea, USA, and France, Journal of Global Scholars of Marketing Science 21(3), 53-64.
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Kim, Y-H., Lee, Min-Young, & Kim, Y-K. (2011). A new shopper typology: utilitarian and hedonic perspectives. Journal of Global Academy of Marketing Science, 21(2), 101-112.
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Lee, Min-Young & Jackson, V. (2010). Consumer awareness and evaluation of retailers’ social responsibility: An exploratory approach into ethical purchase behavior from a U.S. perspective, Journal of Global Academy of Marketing Science, 20(1), 48-57.
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Kim, H. & Lee, Min-Young (2010). Emotional loyalty and share of wallet: A contingency approach, Journal of Retailing and Consumer Services, 17(5), 333-339.
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Jackson, V.& Lee, Min-Young (2010). Generation Y in a Global Market: A Comparison of South Korean and American Female Decision Making Styles. Journal of the Korean Society of Clothing and Textiles, 34(6), 902-912.
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Lee, Min-Young & Wesley, S. (2009). Shopping Smart: The moderating influence of time pressure and shopping enjoyment. Journal of Distribution Research, 14(4), 49-62.
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Lee, H., Fairhurst, A., & Lee, Min-Young (2009) The Importance of self-service kiosks in developing consumers’ retail patronage intentions. Managing Service Quality, 19(6). 687-701.
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Lee, Min-Young, Kim, Y-K, & Fairhurst, A. (2009). Shopping values in online auctions: Their antecedents and outcomes. Journal of Retailing and Consumer Services, 16(1), 75-82
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Lee, Min-Young, Fairhurst, A., & Wesley, S. (2009). Corporate social responsibility: A review of the Top 100 retailers. Corporate Reputation Review 12(1), 141-155.
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Lee, Min-Young, Atkins, K. & Kim, Y-K. (2009). Virtual communities: Impact of commercial orientation on attitudes toward virtual communities.International Journal of Electronic Marketing and Retailing2(3), 220-238
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Lee, Min-Young, Kim, Y-K, & Kim, H-Y. (2008). Segmenting online auction consumers. Journal of Customer Behavior 7(2), 135-148.
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Lee, Min-Young, Knight, D., & Kim, Y-K. (2008) Brand Analysis of a U.S. Global Brand in Comparison with Local Brands in Mexico, Korea, and Japan. Journal of Product and Brand Management, 17(3), 163-174.
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Lee, Min-Young, Kim, Y-K., Pelton, L., Knight, D., & Forney, J. (2008). Factors affecting Mexican consumers' purchase intention toward a U.S. apparel brand. Journal of Fashion Marketing and Management, 12(3), 294-307
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Lee, Min-Young, Atkins, Kelly G., Kim, Y-K., & Park, Soo H. (2006). Competitive analyses between regional malls and big-box retailers: A correspondence analyses for segmentation and positioning. Journal of Shopping Center Research, 13(1), 81-98.