Sanjukta Pookulangara

College of Merchandising, Hospitality and Tourism

University of North Texas, USA

Associate Professor

Email: Sanjukta.Pookulangara@unt.edu

Qualifications

2008 Ph.D,University of Missouri Columbia, Fashion Merchandising

2003 M.S., University of North Texas, Merchandising

1999 M.A., Institute of Management Sciences, Marketing

1991 B.S., Sri Venkateswara College, Chemistry

Publications (Selected)

1. Pookulangara, S., Kinley, T., Josiam, B, & Spears, D. (2012). Hollywood and fashion: Influence on apparel purchase decisions. The International Journal of Sales, Marketing and Retailing (accepted)
2. Spears, D., Josiam, B., Kinley, T., & Pookulangara, S. (2012). Tourist See Tourist Do: The Influence of Hollywood Movies and Television on Tourism Motivation and Activity Behavior. Movies and Television on Tourism Motivation and Activity Behavior. FIU Hospitality Review, 30(1), pp. 53-74. (R) An example of inter-disciplinary research efforts
3. Pookulangara, S., & Creasey, S. (2012). Outshopping behavioral implications for rural retailers.: A qualitative approach. TAFCS Research Journal, 2(6), 7-10.
4. Pookulangara, S., Hawley, J., & Xiao, G. (2011). Explaining consumers' channel-switching behavior using the theory of planned behavior. The Journal of Retailing and Services Sciences, 18(4), 311-321. (R) An example of collaboration with research partners across universities.
5. Pookulangara, S., Hawley, J., & Xiao, G. (2011). Explaining multi-channel consumer’s channel migration intention using theory of reasoned action. International Journal of Retail & Distribution Management, 39(3), 183-202. (R) An example of collaboration with research partners across universities.
6. Pookulangara, S., & Koestler, K. (2011). Cultural influence on consumers’ usage of social networks and it’s impact on online purchase intentions. The Journal of Retailing and Services Sciences, 18(4), 348-354.(R)(I) This was an outcome of problem-in-lieu-of-thesis. Top 25 hottest article July-September 2011.
7. Pookulangara, S., Shephard, A., Mestres, J. (2011). University Community’s Perception of Sweatshops: A Mixed Method Data Collection. International Journal of Consumer Studies, 35(4), 476–483. (R)(I) An example of collaboration with research partners across universities.
8. Pookulangara, S. (2011). Consumers use of consumer-generated-media while shopping: A conceptual outlook using TAM3 and Hofstede’s cultural dimensions. International Journal of Electronic Commerce Studies, 2(1), 57-66. ) (R)(I) An example of collaboration with research partners across universities.
9. Pookulangara, S., & Natesan, P. (2010). Examining consumers’ channel-migration intention utilizing theory of planned behavior: A multigroup analysis. International Journal of Electronic Commerce Studies, 1(2), 97-116. (R)(I) An example of interdisciplinary collaboration
10. Kim, Y. K., Park, S. H. & Pookulangara, S. (2005). Effects of multi-channel consumers'perceived retail attributes on purchase intentions of clothing products. Journal of Marketing Channels, 12(4), 23-43. (R)
11. Crutsinger, C., Pookulangara, S., Tran, G., Duncan, K. (2004). Collaboration service learning: A winning proposition for industry and education. Journal of Family and Consumer Sciences, 96(3), 47-52. (R)
12. Kim, Y-K, Pookulangara, S. & Crutsinger, C. (2002). Vitality of Multi-Channel Retailing: Function of retail synergy and consumer’s perceived benefits and costs. Journal of Shopping Center Research, 9(2), 7-29 (R)

Last updated: 2015-07-01