Prof. William Douglas Evans
The George Washington University, USA
Email: wdevans@gwu.edu
Qualifications
1991 Ph.D., The Johns Hopkins University, Cognitive Science
1988 M.Sc., The Johns Hopkins University, Cognitive Science
1984 B.Sc., Reed College, Psychology/Philosophy
Publications (Selected)
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Jordan, E.T., Ray, E.M., Johnson, P., Evans. W.D. (In Press). Early Results: Text4baby Program Reaches the Intended Audience. Nursing for Women’s Health.
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Goodman, E., Evans, W.D., DiPietro, L., Miller, W. (In Press). Preliminary evidence for school-based physical activity policy needs in Washington, DC. Journal of Physical Activity and Health.
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Evans, W.D., Falconer, M.K., Khan, M., Ferris, C. (In Press). Efficacy of Child Abuse and Neglect Prevention Campaign Messages: Results from an Online Evaluation of the Florida Winds of Change Campaign. Journal of Health Communication.
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Palen, L.A., Ashley, O.S., Gard, J.C., Kan, M.L., Davis, K.C., Evans, W.D. (In Press). Effects of Media Campaign Messages Targeting Parents on Adolescent Sexual Beliefs: A Randomized Controlled Trial with a National Sample. Family and Community Health.
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Gard, J.C., Kan, M.L., Jones, S.B., Williams, J.C., Evans, W.D., Davis, K.C. (In Press). Organizational Use of a Media Campaign Booklet to Encourage Parent-Child Communication about Waiting to Have Sex Social Marketing Quarterly.
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Evans, W.D., Silber-Ashley, O., Davis, K.C., Snider, J. (In Press). Effects of a Mass Media Campaign on Parent-Child Sexual Communication. Journal of Health Communication.
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Evans, W.D. (2011). Review of Recent Health Communication and Social Marketing. Oxford Bibliographies Online.
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Evans, W.D., Longfield, K., Shekhar, N., Rabemanatsoa, A., Snider, J., Reerink, I. (2011). Social Marketing and Condom Promotion in Madagascar: A Case Study in Brand Equity Research. In Handbook of Global Health Communication, R. Obregon, and S. Waisboard (Eds.). Thousand Oaks, CA: Sage Publications, Inc.
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Abroms, L.C., Padmanabhan, N., Evans, W.D. (2011). Mobile Phones for Health Promotion. In Interactive Health Communication Applications: Promising Strategies for Health Behavior Change, S. Noar, and N.G. Harrington (Eds.). New York: Routledge.
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Evans, W.D. (2011). Changing Obesity Policies and Behavioral Risk Factors Through Social Marketing: Case Study of the Chicago 5-4-3-2-1 Go! Program. In Health Industry Communication: New Media, New Methods, New Messages, N. Hicks and C. Nichols (Eds.). Boston: Jones and Bartlett, Inc.
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Evans, W.D., Blitstein, J., Davis, K.C., Ulasevich, A. (2011). Mediators of Parent-Child Communication About Sexual Activity. American Journal of Health Behavior, 35(4): 428-437.
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Evans, W.D., Christoffel, K.K., Necheles, J., Becker, A.B., Snider, J. (2011). Outcomes of the 5-4-3-2-1 Go! Childhood Obesity Community Trial. American Journal of Health Behavior, 35(2): 189-198.
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Uhrig, J.D., Bann, C.M., Williams, P.N., and Evans, W.D. (2010). Social Networking Web Sites as a Platform for Disseminating Social Marketing Interventions: An Exploratory Pilot Study. Social Marketing Quarterly, 16(1): 2-20.
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Davis, K.C., Blitstein, J., Evans, W.D., Kamyab, K. (2010). Impact of a parent-child sexual communication campaign: results from a controlled efficacy trial of parents. BMC Reproductive Health, 7: 17. doi: 10.1186/1742–4755-7–17.
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Uhrig, J.D., Bann, C.M., Williams, P.N., Evans, W.D. (2010). Social Networking Web Sites: How Receptive Are Users to Accessing Information about HIV? Cases in Public Health Communication and Marketing, 4:69-86. Available from: www.casesjournal.org/volume4.
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Evans, W.D., Necheles, J., Becker, A.B., Christoffel, K.K., Snider, J. (2010). Social Marketing as a Childhood Obesity Prevention Strategy. Obesity, 18(S1): S23-S26.
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Evans, W.D., Davis, K.C., Silber Ashley, O., Blitstein, J., Koo, H., Zhang, Y. (2009). Efficacy of Abstinence Promotion Media Messages: Findings from an Online Randomized Trial. Journal of Adolescent Health, 45(4): 409-417.
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Melvin, C.L., Carey, T.S., Oldham, J.M., Williams Jr. J.W., Goodman, F., Linden, T.R., Evans, W.D., Kreps, G.L., Ranney, L.M., and Vanguard Communications. (2009). Marketing Off-Label Uses: Shady Practices Within a Gray Market. Psychiatric Times, 26(8): 1-4.
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Mobley, L., Kuo, M., Clayton, L. , and Evans, W.D. (2009). Mammography Facilities are Accessible, So Why is Utilization So Low? Cancer Causes and Control, 20(6): 1017-1025.
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Evans, W.D., Uhrig, J., Davis, K., McCormack, L. (2009). Efficacy Methods to Evaluate Health Communication and Marketing Campaigns. Journal of Health Communication, 14(3): 244-254.
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Evans, W.D., Blitstein, J., Lynch, C., de Villiers, A., Draper, C., Steyn, N., Lambert, V. (2009). Childhood Obesity Prevention in South Africa: Media, Social Influences, and Social Marketing Opportunities. Social Marketing Quarterly, 15(1): 22-48.
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Evans, W.D, and Hastings, G. (Eds.) (2008). Public Health Branding: Applying Marketing for Social Change. Oxford University Press. London, United Kingdom.
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Evans, W.D., Blitstein, J. Hersey, J. Renaud, J., and Yaroch, A. (2008). Systematic Review of Public Health Branding. Journal of Health Communication, 13(8): 351-360.