Dr. Ruifeng Yu

Department of Industrial Engineering

Tsinghua University, Beijing, China

Associate Professor

Email: yurf@tsinghua.edu.cn

Qualifications

2004 Ph.D., School of Economics and Management, Tsinghua University, China

1997 M.Sc., School of Management, Tianjin University, China

1992 B.Sc., Department of Mechanical Engineering, Tianjin University, China

Publications(Selected)

1. R. F. Yu, A. Chan, P. Zhao, Y. Gao. Does Knowing the Length of a Commercial Break Affect Consumer Response to Advertising? International Journal of Advertising.
2. R. F. Yu, P. Zhao (2011). The effects of discount retraction on consumers’ subsequent brand choice: the moderating role of discount size, African Journal of Business Management, 5(22), 9739-9747.
3. A. Chan and R. F. Yu(2010). Validating the random search model for two targets of different difficulty, Perceptual and Motor Skills, 110(1).
4. K. W. Li, R. F. Yu, Y. Gao, R. V. Maikala, H. Tsai(2009). Physiological and Perceptual Responses in Male Chinese Workers Performing Combined Manual Materials Handling Tasks，International Journal of Industrial Ergonomics,39(2).
5. L. Yu，R. F. Yu, L. Liu(2009). Quasi-Likelihood for Right-Censored Data in the Generalized Linear Model. Communications in Statistics - Theory and Methods, 38(13), 2187-2200.
6. K. W. Li, R. F. Yu, W. Zhang. Perception of Hand Force in Power Grip for Females, Human Factors and Ergonomics in Manufacturing & Service Industries.
7. K. W. Li, R. F. Yu(2011). Assessment of Grip Force and Subjective Hand Force Exertion under Handedness and Postural Conditions, Applied Ergonomics, 42(6): 929-33.
8. K. W. Li, R. F. Yu, W. Zhang(2011). Roughness and slipperiness of floor surface: tactile sensation and perception, Safety Science 49, 508–512.