Mobile Marketing - Articles - Scientific Research Publishing

Research on Mobile Marketing Strategy Based on SICAS Model—A Case Study of Yili Group (Articles)

Liwen Huang

American Journal of Industrial and Business Management Vol.9 No.4，April 28, 2019

DOI: 10.4236/ajibm.2019.94073 2,035 Downloads 6,895 Views Citations
Research on Marketing Strategy of Huawei Mobile Phone in European Market (Articles)

Romans Dmitrijevs

Open Journal of Business and Management Vol.8 No.3，May 12, 2020

DOI: 10.4236/ojbm.2020.83073 24,585 Downloads 54,848 Views Citations
Research on Lean Marketing Management of Mobile Games (Articles)

Yaxi Zhou

Modern Economy Vol.10 No.1，January 11, 2019

DOI: 10.4236/me.2019.101006 2,204 Downloads 4,923 Views Citations
The Effect of Mobile Shopping on Shopping Attitudes: A Field Study on the Food Sector in Istanbul (Articles)

Ahmad Sajaad Haidary, Murat Basal

Open Journal of Social Sciences Vol.12 No.2，February 20, 2024

DOI: 10.4236/jss.2024.122007 126 Downloads 582 Views Citations
The Implicit Association Test on Place-of-Origin Stereotyping for Mobile Phone Brands Based on User Preferences Data Processing (Articles)

Ying Ge, Jibo He, Huishan Pang, Yuanyan Hu, Yangcan Gong

American Journal of Industrial and Business Management Vol.9 No.8，August 23, 2019

DOI: 10.4236/ajibm.2019.98111 632 Downloads 1,700 Views Citations
Is E-Marketing the Future of Marketing Field (Articles)

Paulus H. A. Andreki, Rashad Yazdanifard

American Journal of Industrial and Business Management Vol.4 No.7，July 9, 2014

DOI: 10.4236/ajibm.2014.47040 10,450 Downloads 18,116 Views Citations
The Effect of Phenomenon in Social Media Marketing Activities (Articles)

Dilek Kiraz, Murat Basal

Open Journal of Business and Management Vol.12 No.2，March 21, 2024

DOI: 10.4236/ojbm.2024.122051 315 Downloads 1,591 Views Citations
Exploration and Innovation: Cultural Marketing for Jewelry Brands Research on Model Innovation (Articles)

Xueli Zhang, Yarou Li, Yixin Zhong, Shuai Wang

Advances in Journalism and Communication Vol.12 No.2，June 28, 2024

DOI: 10.4236/ajc.2024.122019 113 Downloads 834 Views Citations
Guerrilla Marketing—Innovative or Parasitic Marketing? (Articles)

Gerd Nufer

Modern Economy Vol.4 No.9A，August 15, 2013

DOI: 10.4236/me.2013.49A001 13,843 Downloads 25,638 Views Citations
This article belongs to the Special Issue on Marketing Management
Sovereign Marketing: A New Strategy of Marketing (Articles)

Gouher Ahmed

Theoretical Economics Letters Vol.7 No.5，August 18, 2017

DOI: 10.4236/tel.2017.75100 2,660 Downloads 8,602 Views Citations
This article belongs to the Special Issue on Economics and Management Strategies
Education Marketing Research (Articles)

Xiaogang Yang

Theoretical Economics Letters Vol.6 No.5，October 21, 2016

DOI: 10.4236/tel.2016.65111 4,003 Downloads 10,698 Views Citations
E-Marketing and Its Strategies: Digital Opportunities and Challenges (Articles)

Allam Jaas

Open Journal of Business and Management Vol.10 No.2，March 22, 2022

DOI: 10.4236/ojbm.2022.102046 2,676 Downloads 25,322 Views Citations
Studying the Status of Marketing Mix (7Ps) in Consumer Cooperatives at Ilam Province from Members’ Perspectives (Articles)

Purashraf Yasanallah, Vahid Bidram

American Journal of Industrial and Business Management Vol.2 No.4，October 31, 2012

DOI: 10.4236/ajibm.2012.24025 21,513 Downloads 35,390 Views Citations
Characteristics and Promotion Research on Fashion Clothing E-marketing (Articles)

Pingping Meng

Creative Education Vol.3 No.7B，January 9, 2013

DOI: 10.4236/ce.2012.37B008 10,385 Downloads 16,097 Views Citations
How Google’s New Algorithm, Hummingbird, Promotes Content and Inbound Marketing (Articles)

Chauntelle Ong Yi Lin, Rashad Yazdanifard

American Journal of Industrial and Business Management Vol.4 No.1，January 26, 2014

DOI: 10.4236/ajibm.2014.41009 8,043 Downloads 12,372 Views Citations
Comparative Study of Traditional Network Marketing and E-Commerce Marketing Based on Cloud Computing (Articles)

Min Yin, Sheng Liu

American Journal of Industrial and Business Management Vol.4 No.2，February 14, 2014

DOI: 10.4236/ajibm.2014.42015 7,956 Downloads 12,251 Views Citations
Big Data Usage in the Marketing Information System (Articles)

Alexandre Borba Salvador, Ana Akemi Ikeda

Journal of Data Analysis and Information Processing Vol.2 No.3，August 28, 2014

DOI: 10.4236/jdaip.2014.23010 12,552 Downloads 19,117 Views Citations
The Impact of the Imitation and Innovation Marketing in Services the Case of the Banks and Insurance (Articles)

Mohamed Cherchem

Technology and Investment Vol.3 No.2，May 29, 2012

DOI: 10.4236/ti.2012.32008 9,632 Downloads 14,911 Views Citations
On Leadership and It’s Marketing (Articles)

Jinzhang Gao

Open Journal of Leadership Vol.2 No.4，October 23, 2013

DOI: 10.4236/ojl.2013.24011 7,288 Downloads 11,628 Views Citations
Quality Perception Evaluation: A Case Study of a Private Bank Branch in Campina Grande, PB (Articles)

Allan Carlos Alves, Ângela Maria Cavalcanti Ramalho, Sandra Sereide Ferreira da Silva, Cicero de Sousa Lacerda, Juaceli Araújo Lima, Fabio Adriano Pereira da Silva

iBusiness Vol.7 No.2，June 18, 2015

DOI: 10.4236/ib.2015.72011 5,705 Downloads 6,686 Views Citations

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