Marketing Strategies - Articles - Scientific Research Publishing

E-Marketing and Its Strategies: Digital Opportunities and Challenges (Articles)

Allam Jaas

Open Journal of Business and Management Vol.10 No.2, March 22, 2022

DOI: 10.4236/ojbm.2022.102046 3,277 Downloads 30,458 Views Citations
A Conceptual Framework to Unmask the Relationship between Marketing Mix Strategies, Marketing Culture and Sales Performance of Ugandan Manufacturing Firms (Articles)

Mabel Birungi Komunda, Aihie Osarenkhoe, Daniella Fjellström, Justus Katusabe, Victor Nyongyera

Journal of Service Science and Management Vol.16 No.6, November 24, 2023

DOI: 10.4236/jssm.2023.166037 436 Downloads 2,186 Views Citations
The Future of Marketing: How Predictive Modeling Optimizes Campaign Strategies (Articles)

Leila Sadrnia

iBusiness Vol.15 No.4, December 29, 2023

DOI: 10.4236/ib.2023.154018 508 Downloads 3,066 Views Citations
Digital Marketing on LinkedIn: In-Depth Strategies for Lead Generation (Articles)

Serveh Saeidi, Svend Hollensen

American Journal of Industrial and Business Management Vol.14 No.5, May 9, 2024

DOI: 10.4236/ajibm.2024.145033 1,013 Downloads 5,910 Views Citations
Study of Green Behavior with a Focus on Mexican Individuals (Articles)

Eva CONRAUD-KOELLNER, Luis Arturo RIVAS-TOVAR

iBusiness Vol.1 No.2, December 18, 2009

DOI: 10.4236/ib.2009.12016 8,049 Downloads 13,064 Views Citations
A Literature Review on Consumer’s Complaining Behavior and Dissatisfaction: Implication of Marketing Strategies with Special Reference to the Online Retail Sector (Articles)

Komal

Open Journal of Business and Management Vol.9 No.2, February 25, 2021

DOI: 10.4236/ojbm.2021.92027 1,321 Downloads 9,591 Views Citations
This article belongs to the Special Issue on Business Administration and Management
Consumer Behavior under Social Network Platform Influencing Factors and Marketing Strategies (Articles)

Di Zhang, Dongphil Chun, Minghao Huang

Open Journal of Business and Management Vol.11 No.2, March 22, 2023

DOI: 10.4236/ojbm.2023.112032 743 Downloads 3,386 Views Citations
Relationship between Consumer Insights and Purchase Patterns across Different Generations: A Quantitative Approach (Articles)

Max Boada, Daniel Burneo, Francisco Morocho, Janeth Gutiérrez

Open Access Library Journal Vol.10 No.11, November 30, 2023

DOI: 10.4236/oalib.1110867 151 Downloads 1,498 Views Citations
Analysis of Airline Marketing Optimization Strategies: Taking Middle Eastern Airlines as an Example (Articles)

Fatima Zahraa Bendriouch

Open Access Library Journal Vol.12 No.11, November 12, 2025

DOI: 10.4236/oalib.1114348 38 Downloads 524 Views Citations
Exploration of National Tourism Development, Innovation and Marketing Policies: A Case Study of Nepal Tourism Constraints (Articles)

Lochan Kumar Batala, Kalpana Regmi, GiriRaj Sharma, Azmat Ullah

American Journal of Industrial and Business Management Vol.9 No.2, February 28, 2019

DOI: 10.4236/ajibm.2019.92027 2,008 Downloads 8,931 Views Citations
A Case Study of the Marketing Tools Coffee Shop Owners Use to Sustain Businesses (Articles)

Abi Adeleke

Open Journal of Business and Management Vol.8 No.2, March 18, 2020

DOI: 10.4236/ojbm.2020.82044 7,692 Downloads 57,350 Views Citations
E-Commerce Enterprise Marketing Management: Realistic Dilemma, Main Incentives and Resolution Strategies (Articles)

Chenjie Li

Open Journal of Social Sciences Vol.8 No.7, July 23, 2020

DOI: 10.4236/jss.2020.87020 1,101 Downloads 2,672 Views Citations
Perception and Preferences of Consumers in the Retail Sector: A Case Study in the City of Loja-Ecuador (Articles)

Max Boada, Maria Boada, Francisco Morocho

Open Journal of Business and Management Vol.11 No.3, May 31, 2023

DOI: 10.4236/ojbm.2023.113074 482 Downloads 3,721 Views Citations
Artificial Intelligence in the Management of Textile Companies: A Contextual Analysis (Articles)

Marco Vinicio Cevallos Bravo, William Marcelo Ponce Iturralde

Open Journal of Business and Management Vol.12 No.2, March 20, 2024

DOI: 10.4236/ojbm.2024.122050 311 Downloads 2,052 Views Citations
Exploring the Evolution of Brand Loyalty in the Age of Social Media (Articles)

Muhammed Zakir Hossain, Habiba Kibria

Journal of Service Science and Management Vol.17 No.3, June 5, 2024

DOI: 10.4236/jssm.2024.173011 909 Downloads 8,695 Views Citations
Modeling Influencing Factors in U.S. Film Success (1940-2024) (Articles)

Jinglin Xiao

Modern Economy Vol.15 No.12, December 23, 2024

DOI: 10.4236/me.2024.1512068 154 Downloads 1,263 Views Citations
Exploring Mechanisms and Optimization Strategies for Modernizing China’s Agricultural Product Distribution System through Supply and Marketing Cooperatives in the New Era (Articles)

Longlong Duan, Hoiyi Zhang, Qiuyun Yu

Theoretical Economics Letters Vol.15 No.6, December 12, 2025

DOI: 10.4236/tel.2025.156082 26 Downloads 161 Views Citations
Project Management in Higher Education Marketing: A Study on Leveraging Mentorship Programs to Enhance Brand Visibility and Student Recruitment at United African University of Tanzania (Articles)

Nelsen A. Rahul

American Journal of Industrial and Business Management Vol.14 No.5, May 29, 2024

DOI: 10.4236/ajibm.2024.145038 363 Downloads 1,256 Views Citations
Effective Strategies Used by Trinidad and Tobago Financial Institution Leaders to Attract and Retain SMEs (Articles)

Billy Brian Seaman, Kim Critchlow

Open Journal of Business and Management Vol.13 No.3, May 14, 2025

DOI: 10.4236/ojbm.2025.133094 67 Downloads 453 Views Citations
Forensic Analysis of Bancassurance Marketing and Audit Clarity in Bangladesh (Articles)

Md. Abu Ayub Ansari, Md. Mahfuz Patwari Tanmoy

Journal of Financial Risk Management Vol.14 No.2, June 26, 2025

DOI: 10.4236/jfrm.2025.142010 95 Downloads 569 Views Citations

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