Cultural Marketing - Articles - Scientific Research Publishing

Exploration and Innovation: Cultural Marketing for Jewelry Brands Research on Model Innovation (Articles)

Xueli Zhang, Yarou Li, Yixin Zhong, Shuai Wang

Advances in Journalism and Communication Vol.12 No.2, June 28, 2024

DOI: 10.4236/ajc.2024.122019 272 Downloads 2,397 Views Citations
A Comparison of Marketing Strategies between the U.S. and China Influenced by Individualism-Collectivism under Cross-Cultural Perspective: Taking MDLZ International, Ltd. as an Example (Articles)

Liuhan Jin

Open Access Library Journal Vol.9 No.4, April 12, 2022

DOI: 10.4236/oalib.1108593 382 Downloads 2,910 Views Citations
Research on Connotation Mining and System Construction of Jewelry Brand Cultural Marketing (Articles)

Guo Ning, Chenggang Li

Advances in Journalism and Communication Vol.12 No.1, March 27, 2024

DOI: 10.4236/ajc.2024.121009 261 Downloads 986 Views Citations
A Systematic Review of the Application of Immersive Technologies in Cultural Tourism Marketing (Articles)

Ziting Chen, Hui Xu

Open Journal of Business and Management Vol.13 No.6, October 16, 2025

DOI: 10.4236/ojbm.2025.136203 80 Downloads 639 Views Citations
Museum Public Services from the Cultural Tourism Perspective: A Comparative Study on Shanghai Museum and Hamburg Museum of History (Articles)

Wenjie Shi, Yuhan Zhou, Xiaofei Rao

Open Access Library Journal Vol.7 No.10, October 20, 2020

DOI: 10.4236/oalib.1106801 495 Downloads 1,818 Views Citations
Exploring the Impact of Online Marketing Content on College Students’ Values (Articles)

Yan Shen

Open Access Library Journal Vol.12 No.3, March 5, 2025

DOI: 10.4236/oalib.1112984 64 Downloads 579 Views Citations
Forbidden Fruit Tastes the Sweetest—A Study of Norwegians’ Consumption Pattern of Chocolate, Sweets, Salty Snacks, Soft Drinks and the Like (Articles)

Annechen Bahr Bugge, Randi Lavik

Food and Nutrition Sciences Vol.3 No.12, December 10, 2012

DOI: 10.4236/fns.2012.312212 4,903 Downloads 9,752 Views Citations
How Are the Decisions of Female Consumers Effected? (Articles)

Ziyi Zeng

Open Journal of Social Sciences Vol.11 No.4, April 11, 2023

DOI: 10.4236/jss.2023.114002 225 Downloads 1,750 Views Citations
Is E-Marketing the Future of Marketing Field (Articles)

Paulus H. A. Andreki, Rashad Yazdanifard

American Journal of Industrial and Business Management Vol.4 No.7, July 9, 2014

DOI: 10.4236/ajibm.2014.47040 10,769 Downloads 19,407 Views Citations
The Effect of Phenomenon in Social Media Marketing Activities (Articles)

Dilek Kiraz, Murat Basal

Open Journal of Business and Management Vol.12 No.2, March 21, 2024

DOI: 10.4236/ojbm.2024.122051 687 Downloads 3,318 Views Citations
Guerrilla Marketing—Innovative or Parasitic Marketing? (Articles)

Gerd Nufer

Modern Economy Vol.4 No.9A, August 15, 2013

DOI: 10.4236/me.2013.49A001 14,201 Downloads 26,824 Views Citations
This article belongs to the Special Issue on Marketing Management
A Study on the Performance of SMEs through Entrepreneurial Marketing Dimensions (Articles)

Iftekhar Mahfuz, Md. Mamun Habib, Shahedul Islam, Aidah Rasanat Islam, Irin Nahar Maghnolia Shara

Journal of Service Science and Management Vol.18 No.2, March 27, 2025

DOI: 10.4236/jssm.2025.182007 153 Downloads 1,203 Views Citations
Sovereign Marketing: A New Strategy of Marketing (Articles)

Gouher Ahmed

Theoretical Economics Letters Vol.7 No.5, August 18, 2017

DOI: 10.4236/tel.2017.75100 2,905 Downloads 9,799 Views Citations
This article belongs to the Special Issue on Economics and Management Strategies
Education Marketing Research (Articles)

Xiaogang Yang

Theoretical Economics Letters Vol.6 No.5, October 21, 2016

DOI: 10.4236/tel.2016.65111 4,642 Downloads 13,425 Views Citations
E-Marketing and Its Strategies: Digital Opportunities and Challenges (Articles)

Allam Jaas

Open Journal of Business and Management Vol.10 No.2, March 22, 2022

DOI: 10.4236/ojbm.2022.102046 3,261 Downloads 30,488 Views Citations
Studying the Status of Marketing Mix (7Ps) in Consumer Cooperatives at Ilam Province from Members’ Perspectives (Articles)

Purashraf Yasanallah, Vahid Bidram

American Journal of Industrial and Business Management Vol.2 No.4, October 31, 2012

DOI: 10.4236/ajibm.2012.24025 21,996 Downloads 36,421 Views Citations
Characteristics and Promotion Research on Fashion Clothing E-marketing (Articles)

Pingping Meng

Creative Education Vol.3 No.7B, January 9, 2013

DOI: 10.4236/ce.2012.37B008 10,739 Downloads 16,958 Views Citations
How Google’s New Algorithm, Hummingbird, Promotes Content and Inbound Marketing (Articles)

Chauntelle Ong Yi Lin, Rashad Yazdanifard

American Journal of Industrial and Business Management Vol.4 No.1, January 26, 2014

DOI: 10.4236/ajibm.2014.41009 8,274 Downloads 12,986 Views Citations
Comparative Study of Traditional Network Marketing and E-Commerce Marketing Based on Cloud Computing (Articles)

Min Yin, Sheng Liu

American Journal of Industrial and Business Management Vol.4 No.2, February 14, 2014

DOI: 10.4236/ajibm.2014.42015 8,085 Downloads 12,768 Views Citations
Big Data Usage in the Marketing Information System (Articles)

Alexandre Borba Salvador, Ana Akemi Ikeda

Journal of Data Analysis and Information Processing Vol.2 No.3, August 28, 2014

DOI: 10.4236/jdaip.2014.23010 12,849 Downloads 20,015 Views Citations

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