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Going Viral for a Greener Future: How to Harness the Power of Active Viral Marketing in Green Product Campaigns
(Articles)
Serveh Saeidi
,
Svend Hollensen
American Journal of Industrial and Business Management
Vol.13 No.12
,December 21, 2023
DOI:
10.4236/ajibm.2023.1312077
136
Downloads
565
Views
Citations
Analysis of the Value of Brand Equity from the Perspective of Consumer Psychology
(Articles)
Lintong Jiao
Open Journal of Social Sciences
Vol.6 No.12
,December 17, 2018
DOI:
10.4236/jss.2018.612007
1,369
Downloads
3,248
Views
Citations
Analyzing Internal Stakeholders’ Salience in Product Development
(Articles)
Tuomo Kinnunen
,
Aki Aapaoja
,
Harri Haapasalo
Technology and Investment
Vol.5 No.2
,May 13, 2014
DOI:
10.4236/ti.2014.52011
4,437
Downloads
6,863
Views
Citations
Comparative Analysis between the Value of Biological Assets and Agricultural Products, Using Market Approaches and Income Approaches in the Post PSAK 69 Agriculture at Palm Oil Plantation
(Articles)
Hery Sanukri Munte
,
Khaira Amalia Fachrudin
,
Rina Br Bukit
Open Journal of Business and Management
Vol.7 No.3
,May 24, 2019
DOI:
10.4236/ojbm.2019.73079
1,128
Downloads
2,831
Views
Citations
Characterization of Finfish Hatchery Waste for Value Added Product
(Articles)
Sujjat Al Azad
,
Mohammad Tamrin Bin Mohamad Lal
,
Al-Najib Bin Benjamin
Advances in Bioscience and Biotechnology
Vol.11 No.3
,March 13, 2020
DOI:
10.4236/abb.2020.113006
484
Downloads
1,232
Views
Citations
The Present Value of Human Life Losses Associated with Coronavirus Disease in Africa
(Articles)
Joses Muthuri Kirigia
,
Rose Nabi Deborah Karimi Muthuri
,
Lenity Honesty Kainyu Nkanata
,
Newton Gitonga Muthuri
Open Journal of Business and Management
Vol.8 No.6
,October 30, 2020
DOI:
10.4236/ojbm.2020.86146
399
Downloads
1,176
Views
Citations
Analysis on Development Pattern and Marketing Strategy of Flower E-Commerce of Personalized Customization—A Case Study of the Beast
(Articles)
Yimei Li
,
Ming Lei
Open Journal of Business and Management
Vol.4 No.1
,January 14, 2016
DOI:
10.4236/ojbm.2016.41007
6,108
Downloads
9,453
Views
Citations
A Survey of the Effect of Social Media Marketing on Online Shopping of Customers by Mediating Variables
(Articles)
Alireza Mohammadpour
,
Taher Roshandel Arbatani
,
Tahmoures Hassan Gholipour
,
Fereshteh Farzianpour
,
Shadi Hosseini
Journal of Service Science and Management
Vol.7 No.5
,October 31, 2014
DOI:
10.4236/jssm.2014.75034
19,837
Downloads
32,172
Views
Citations
Product Configuration Management in ICT Companies: The Practitioners’ Perspective
(Articles)
Hanna Kropsu-Vehkapera
,
Harri Haapasalo
,
Olli Jaaskelainen
,
Kongkiti Phusavat
Technology and Investment
Vol.2 No.4
,November 4, 2011
DOI:
10.4236/ti.2011.24028
6,179
Downloads
11,309
Views
Citations
Financing Firm Innovation in Africa
(Articles)
Michael Asiedu
,
Sanogo Boubacar
,
Gabriel Kyeremeh
Modern Economy
Vol.12 No.9
,September 22, 2021
DOI:
10.4236/me.2021.129070
304
Downloads
1,105
Views
Citations
Knowledge Transfer Processes in Product Development—Theoretical Analysis in Small Technology Parks
(Articles)
Seppo Saari
,
Harri Haapasalo
Technology and Investment
Vol.3 No.1
,February 24, 2012
DOI:
10.4236/ti.2012.31006
6,356
Downloads
11,650
Views
Citations
Creativity on Icon Design of Mobile Apps
(Articles)
Kungpo Tao
Theoretical Economics Letters
Vol.9 No.8
,November 25, 2019
DOI:
10.4236/tel.2019.98173
671
Downloads
1,697
Views
Citations
Determinant Gap Map of the Most Commonly Consumed Instant Coffee: A Perceptual Mapping Analysis
(Articles)
Jennilyn C. Mina
,
Romeo B. Campos Jr.
Open Access Library Journal
Vol.8 No.12
,December 2, 2021
DOI:
10.4236/oalib.1108112
229
Downloads
3,857
Views
Citations
A Case Study on Service and Management of the Emperor Qinshihuang’s Mausoleum Site Museum
(Articles)
Yongzhen Zhou
Journal of Service Science and Management
Vol.14 No.6
,December 20, 2021
DOI:
10.4236/jssm.2021.146036
172
Downloads
1,188
Views
Citations
Research on Value and Strategy Reconstruction of Leading Cadres’ New Media Based on Government Communication
(Articles)
Hebin Zhang
,
Muhammad Zaffwan Idris
Advances in Journalism and Communication
Vol.11 No.3
,August 25, 2023
DOI:
10.4236/ajc.2023.113015
71
Downloads
298
Views
Citations
The Impacts of Industry 4.0 on Marketing Activities and Strategies of Iron and Steel Industry in Developing Countries: Case for Uganda
(Articles)
Alfred Ocheng Komakech
,
Jiaguo Liu
,
Alfred Omo
,
Emmanuel Afanga Archelaus Basua
Open Journal of Social Sciences
Vol.9 No.5
,May 26, 2021
DOI:
10.4236/jss.2021.95034
611
Downloads
6,570
Views
Citations
Consumer Responses to Green Marketing in Cambodia
(Articles)
Leaksmy Chhay
,
Md Manik Mian
,
Rathny Suy
Open Journal of Social Sciences
Vol.3 No.10
,October 23, 2015
DOI:
10.4236/jss.2015.310013
4,469
Downloads
8,582
Views
Citations
RETRACTED:
The Influence Factors of Brand Loyalty: Mobile Phone Industry
(Articles)
Zyeinyelkhaan Khundyz
American Journal of Industrial and Business Management
Vol.8 No.6
,June 27, 2018
DOI:
10.4236/ajibm.2018.86108
1,731
Downloads
6,362
Views
Citations
Analysis of the Problems, Causes and Countermeasures in the Brand Construction of the Postgraduate Entrance Examination Institutions
(Articles)
Yuanle Cheng
,
Hai Hu
Open Journal of Business and Management
Vol.8 No.2
,January 16, 2020
DOI:
10.4236/ojbm.2020.82025
1,205
Downloads
2,277
Views
Citations
Research on the Marketing Strategy of New Energy Vehicles in SL Company
(Articles)
Jihua Zhang
,
Rong Wang
American Journal of Industrial and Business Management
Vol.9 No.2
,February 21, 2019
DOI:
10.4236/ajibm.2019.92020
3,083
Downloads
11,639
Views
Citations
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