Brand Experience - Articles - Scientific Research Publishing

Research on the Impact of Brand Experience on Brand Love (Articles)

Xi Zhang

American Journal of Industrial and Business Management Vol.9 No.4，April 18, 2019

DOI: 10.4236/ajibm.2019.94061 1,952 Downloads 4,196 Views Citations
An Empirical Study on the Influence of Atypical Visitors’ Interactive Learning on Exhibition Brand Equity (Articles)

Wanyun Zhang, Xin Mai, Simin Huang, Peng Ju

iBusiness Vol.12 No.2，May 6, 2020

DOI: 10.4236/ib.2020.122003 706 Downloads 1,729 Views Citations
Fashion and Brand Awareness: An Evidence-Based Approach to the Analysis of Distinctive Elements in Communication (Articles)

Giovanni Maria Conti, Alessandra Mazzola, Martina Motta, Margherita Pillan

Journal of Textile Science and Technology Vol.6 No.4，November 4, 2020

DOI: 10.4236/jtst.2020.64015 665 Downloads 3,372 Views Citations
Research on the Influence Factors of Brand Experience on Consumers’ Brand Loyalty (Articles)

Xi Zhang

Open Journal of Business and Management Vol.7 No.2，March 28, 2019

DOI: 10.4236/ojbm.2019.72038 1,697 Downloads 5,363 Views Citations
The Influence of Brand Experience on People’s Revisit and Purchase Intention in the Context of China’s Museum (Articles)

Boya Li

American Journal of Industrial and Business Management Vol.8 No.3，March 20, 2018

DOI: 10.4236/ajibm.2018.83037 1,621 Downloads 5,929 Views Citations
Urban Culture and City Brand: A Study on Food Experience (Articles)

Mu Zhang, Luyao Wang, Jiayun Zhou, Rob Law

Journal of Service Science and Management Vol.15 No.2，April 29, 2022

DOI: 10.4236/jssm.2022.152008 317 Downloads 1,410 Views Citations
The Impacts of Website Characteristics and Customer Participation on Citizenship Behaviors: The Mediating Role of Co-Creation Experience in Virtual Brand Communities (Articles)

Yong Zhang, Lu Chen

Advances in Applied Sociology Vol.7 No.4，April 18, 2017

DOI: 10.4236/aasoci.2017.74009 1,858 Downloads 4,223 Views Citations
Analysis of Factors Influencing the Strategic Choice of Brand Architecture (Articles)

Cancan Lu

Open Journal of Social Sciences Vol.2 No.9，August 26, 2014

DOI: 10.4236/jss.2014.29005 6,941 Downloads 8,638 Views Citations
Analysis of the Value of Brand Equity from the Perspective of Consumer Psychology (Articles)

Lintong Jiao

Open Journal of Social Sciences Vol.6 No.12，December 17, 2018

DOI: 10.4236/jss.2018.612007 1,422 Downloads 3,195 Views Citations
Consumers’ Perceived Brand Aspiration and Its Impact on Intention to Pay Price Premium: Moderating Role of Brand Jealousy (Articles)

S. Sreejesh

Theoretical Economics Letters Vol.5 No.2，April 20, 2015

DOI: 10.4236/tel.2015.52033 7,954 Downloads 10,719 Views Citations
Research on the Influence of Conflicting Brand Crisis Information on Consumers’ Brand Attitude (Articles)

Jiuqun He

American Journal of Industrial and Business Management Vol.6 No.5，May 19, 2016

DOI: 10.4236/ajibm.2016.65056 2,395 Downloads 3,939 Views Citations
RETRACTED:The Influence Factors of Brand Loyalty: Mobile Phone Industry (Articles)

Zyeinyelkhaan Khundyz

American Journal of Industrial and Business Management Vol.8 No.6，June 27, 2018

DOI: 10.4236/ajibm.2018.86108 1,764 Downloads 6,474 Views Citations
The Effect of Drama Types and Brand Familiarity on Brand Attitude in Brand Placement (Articles)

Ziying Liu, Ding Pan, Ya Xu

American Journal of Industrial and Business Management Vol.9 No.3，March 14, 2019

DOI: 10.4236/ajibm.2019.93033 1,282 Downloads 2,477 Views Citations
Analysis of the Problems, Causes and Countermeasures in the Brand Construction of the Postgraduate Entrance Examination Institutions (Articles)

Yuanle Cheng, Hai Hu

Open Journal of Business and Management Vol.8 No.2，January 16, 2020

DOI: 10.4236/ojbm.2020.82025 1,254 Downloads 2,079 Views Citations
Effect of Packaging on Perceived Quality and Brand Loyalty: The Mediating Role of Brand Association in Over-the-Counter Market (Articles)

John Mensah, Peter Kwasi Oppong, Matilda Addae

Open Journal of Business and Management Vol.10 No.1，January 18, 2022

DOI: 10.4236/ojbm.2022.101018 899 Downloads 6,389 Views Citations
Brand Relationships: A Personality-Based Approach (Articles)

Helena M. Nobre, Kip Becker, Carlos Brito

Journal of Service Science and Management Vol.3 No.2，June 29, 2010

DOI: 10.4236/jssm.2010.32026 10,761 Downloads 23,274 Views Citations
A Review of Brand Valuation Method (Articles)

Jiangwen Huang

Journal of Service Science and Management Vol.8 No.1，February 4, 2015

DOI: 10.4236/jssm.2015.81008 10,556 Downloads 13,578 Views Citations
The Effect of In-Game Advertising in SNS on Brand Equity (Articles)

Jianhua Yang, Meizhen Zhang, Zhiqin Zou

Journal of Service Science and Management Vol.8 No.1，February 16, 2015

DOI: 10.4236/jssm.2015.81013 4,740 Downloads 6,642 Views Citations
Will Consumers’ Learning Motivation Affect Their Brand Loyalty? Research on Moderating Role of Brand Cognition (Articles)

Wen Li, Tian’e Fu, Ziying Huang

American Journal of Industrial and Business Management Vol.6 No.11，November 24, 2016

DOI: 10.4236/ajibm.2016.611101 2,785 Downloads 7,573 Views Citations
The Negative Effect of Brand Attachment: How Attachment Styles Help Explain Anti-Brand Behavior (Articles)

Yuan Yuan, Ming Lei

Open Journal of Business and Management Vol.5 No.1，January 5, 2017

DOI: 10.4236/ojbm.2017.51013 2,482 Downloads 4,981 Views Citations

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