Marketing Strategies - Articles - Scientific Research Publishing

E-Marketing and Its Strategies: Digital Opportunities and Challenges (Articles)

Allam Jaas

Open Journal of Business and Management Vol.10 No.2，March 22, 2022

DOI: 10.4236/ojbm.2022.102046 2,719 Downloads 25,789 Views Citations
A Conceptual Framework to Unmask the Relationship between Marketing Mix Strategies, Marketing Culture and Sales Performance of Ugandan Manufacturing Firms (Articles)

Mabel Birungi Komunda, Aihie Osarenkhoe, Daniella Fjellström, Justus Katusabe, Victor Nyongyera

Journal of Service Science and Management Vol.16 No.6，November 24, 2023

DOI: 10.4236/jssm.2023.166037 272 Downloads 1,357 Views Citations
The Future of Marketing: How Predictive Modeling Optimizes Campaign Strategies (Articles)

Leila Sadrnia

iBusiness Vol.15 No.4，December 29, 2023

DOI: 10.4236/ib.2023.154018 304 Downloads 1,846 Views Citations
Digital Marketing on LinkedIn: In-Depth Strategies for Lead Generation (Articles)

Serveh Saeidi, Svend Hollensen

American Journal of Industrial and Business Management Vol.14 No.5，May 9, 2024

DOI: 10.4236/ajibm.2024.145033 308 Downloads 1,615 Views Citations
Study of Green Behavior with a Focus on Mexican Individuals (Articles)

Eva CONRAUD-KOELLNER, Luis Arturo RIVAS-TOVAR

iBusiness Vol.1 No.2，December 18, 2009

DOI: 10.4236/ib.2009.12016 7,877 Downloads 12,584 Views Citations
A Literature Review on Consumer’s Complaining Behavior and Dissatisfaction: Implication of Marketing Strategies with Special Reference to the Online Retail Sector (Articles)

Komal

Open Journal of Business and Management Vol.9 No.2，February 25, 2021

DOI: 10.4236/ojbm.2021.92027 1,003 Downloads 7,748 Views Citations
This article belongs to the Special Issue on Business Administration and Management
Consumer Behavior under Social Network Platform Influencing Factors and Marketing Strategies (Articles)

Di Zhang, Dongphil Chun, Minghao Huang

Open Journal of Business and Management Vol.11 No.2，March 22, 2023

DOI: 10.4236/ojbm.2023.112032 577 Downloads 2,496 Views Citations
Relationship between Consumer Insights and Purchase Patterns across Different Generations: A Quantitative Approach (Articles)

Max Boada, Daniel Burneo, Francisco Morocho, Janeth Gutiérrez

Open Access Library Journal Vol.10 No.11，November 30, 2023

DOI: 10.4236/oalib.1110867 76 Downloads 684 Views Citations
Exploration of National Tourism Development, Innovation and Marketing Policies: A Case Study of Nepal Tourism Constraints (Articles)

Lochan Kumar Batala, Kalpana Regmi, GiriRaj Sharma, Azmat Ullah

American Journal of Industrial and Business Management Vol.9 No.2，February 28, 2019

DOI: 10.4236/ajibm.2019.92027 1,828 Downloads 7,001 Views Citations
A Case Study of the Marketing Tools Coffee Shop Owners Use to Sustain Businesses (Articles)

Abi Adeleke

Open Journal of Business and Management Vol.8 No.2，March 18, 2020

DOI: 10.4236/ojbm.2020.82044 5,563 Downloads 47,390 Views Citations
E-Commerce Enterprise Marketing Management: Realistic Dilemma, Main Incentives and Resolution Strategies (Articles)

Chenjie Li

Open Journal of Social Sciences Vol.8 No.7，July 23, 2020

DOI: 10.4236/jss.2020.87020 953 Downloads 2,250 Views Citations
Perception and Preferences of Consumers in the Retail Sector: A Case Study in the City of Loja-Ecuador (Articles)

Max Boada, Maria Boada, Francisco Morocho

Open Journal of Business and Management Vol.11 No.3，May 31, 2023

DOI: 10.4236/ojbm.2023.113074 318 Downloads 2,626 Views Citations
Artificial Intelligence in the Management of Textile Companies: A Contextual Analysis (Articles)

Marco Vinicio Cevallos Bravo, William Marcelo Ponce Iturralde

Open Journal of Business and Management Vol.12 No.2，March 20, 2024

DOI: 10.4236/ojbm.2024.122050 156 Downloads 1,032 Views Citations
Exploring the Evolution of Brand Loyalty in the Age of Social Media (Articles)

Muhammed Zakir Hossain, Habiba Kibria

Journal of Service Science and Management Vol.17 No.3，June 5, 2024

DOI: 10.4236/jssm.2024.173011 285 Downloads 2,820 Views Citations
Modeling Influencing Factors in U.S. Film Success (1940-2024) (Articles)

Jinglin Xiao

Modern Economy Vol.15 No.12，December 23, 2024

DOI: 10.4236/me.2024.1512068 41 Downloads 222 Views Citations
Project Management in Higher Education Marketing: A Study on Leveraging Mentorship Programs to Enhance Brand Visibility and Student Recruitment at United African University of Tanzania (Articles)

Nelsen A. Rahul

American Journal of Industrial and Business Management Vol.14 No.5，May 29, 2024

DOI: 10.4236/ajibm.2024.145038 172 Downloads 595 Views Citations
Is E-Marketing the Future of Marketing Field (Articles)

Paulus H. A. Andreki, Rashad Yazdanifard

American Journal of Industrial and Business Management Vol.4 No.7，July 9, 2014

DOI: 10.4236/ajibm.2014.47040 10,466 Downloads 18,169 Views Citations
The Effect of Phenomenon in Social Media Marketing Activities (Articles)

Dilek Kiraz, Murat Basal

Open Journal of Business and Management Vol.12 No.2，March 21, 2024

DOI: 10.4236/ojbm.2024.122051 335 Downloads 1,697 Views Citations
Exploration and Innovation: Cultural Marketing for Jewelry Brands Research on Model Innovation (Articles)

Xueli Zhang, Yarou Li, Yixin Zhong, Shuai Wang

Advances in Journalism and Communication Vol.12 No.2，June 28, 2024

DOI: 10.4236/ajc.2024.122019 117 Downloads 909 Views Citations
Guerrilla Marketing—Innovative or Parasitic Marketing? (Articles)

Gerd Nufer

Modern Economy Vol.4 No.9A，August 15, 2013

DOI: 10.4236/me.2013.49A001 13,849 Downloads 25,679 Views Citations
This article belongs to the Special Issue on Marketing Management

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