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DOI
Author
Journal
Affiliation
ISSN
Subject
Extent of Social Media Marketing Use by MSMEs in the Construction Industry in Harare. Case Study of CIFOZ and SMEA Members
(Articles)
Moses Chundu
,
Patricia Chigombe
,
Tolbert Mucheri
American Journal of Industrial and Business Management
Vol.12 No.7
,July 18, 2022
DOI:
10.4236/ajibm.2022.127064
341
Downloads
1,848
Views
Citations
Commercial Organizations’ Use of Social Marketing (Advertising) to Foster Sustainable Relations with Consumers through the COVID-19 Era
(Articles)
Eiman M. Negm
,
Ahmed Ghazal
American Journal of Industrial and Business Management
Vol.12 No.9
,September 30, 2022
DOI:
10.4236/ajibm.2022.129079
255
Downloads
1,312
Views
Citations
Small Ruminant Production and Marketing Practices in Harawa, Somali Region, Ethiopia
(Articles)
Samatar Abshir Mahamed
,
Hawa Yusuf Ali
Open Journal of Animal Sciences
Vol.13 No.2
,April 23, 2023
DOI:
10.4236/ojas.2023.132018
182
Downloads
959
Views
Citations
This article belongs to the Special Issue on
Animal Science and Livestock Production
Marketing Practice Course Reform and Exploration under the New Environment of the Automobile Market
(Articles)
Yali Yang
Open Access Library Journal
Vol.10 No.5
,May 22, 2023
DOI:
10.4236/oalib.1110145
28
Downloads
255
Views
Citations
Countermeasures and Suggestions on the Innovation and Development of Enterprises Marketing Mode in China under the Background of E-Commerce
(Articles)
Xiaoli Chen
Technology and Investment
Vol.14 No.4
,September 28, 2023
DOI:
10.4236/ti.2023.144014
96
Downloads
388
Views
Citations
Exploring the Influence of Entrepreneurial Marketing on Business Performance: Based on Spontaneous Order
(Articles)
Svend Hollensen
,
Serveh Saeidi
American Journal of Industrial and Business Management
Vol.13 No.10
,October 30, 2023
DOI:
10.4236/ajibm.2023.1310060
152
Downloads
1,201
Views
Citations
This article belongs to the Special Issue on
Industrial Management and Innovation
Building Successful Black-Owned Businesses: How Black Entrepreneurs and White Consumers Can Help Close the Racial Wealth Gap in America
(Articles)
Hudson Josiah Stovall
Open Journal of Business and Management
Vol.11 No.6
,November 16, 2023
DOI:
10.4236/ojbm.2023.116169
72
Downloads
566
Views
Citations
This article belongs to the Special Issue on
Business Management and Marketing
Cooperative Competition Strategies of Industrial Marketing in the Period of Covid-19 Disease
(Articles)
Mohammad Taleghani
,
Maral Shadpour
American Journal of Industrial and Business Management
Vol.13 No.11
,November 30, 2023
DOI:
10.4236/ajibm.2023.1311073
81
Downloads
326
Views
Citations
Factors Influencing the Adoption of E-Marketing in the Tourism Industry by SMEs in Developing Countries Based on UTAUT Model
(Articles)
Mark Chicha
,
Jackson Phiri
Open Journal of Business and Management
Vol.12 No.1
,January 30, 2024
DOI:
10.4236/ojbm.2024.121032
88
Downloads
507
Views
Citations
Factors Affecting Green Purchase Behaviour and Future Marketing Strategy
(Articles)
Guochuang Liang
American Journal of Industrial and Business Management
Vol.14 No.2
,February 27, 2024
DOI:
10.4236/ajibm.2024.142010
79
Downloads
342
Views
Citations
How Does Sustainable Digital Marketing Affect Consumer Behavior?
(Articles)
Lifang Yao
American Journal of Industrial and Business Management
Vol.14 No.3
,March 25, 2024
DOI:
10.4236/ajibm.2024.143013
94
Downloads
560
Views
Citations
Analysis of Instagram Media Marketing Strategy of Li-Ning Based on 4I Theory
(Articles)
Pei Chen
,
Chenggang Li
Modern Economy
Vol.15 No.3
,March 27, 2024
DOI:
10.4236/me.2024.153016
49
Downloads
204
Views
Citations
Research on Connotation Mining and System Construction of Jewelry Brand Cultural Marketing
(Articles)
Guo Ning
,
Chenggang Li
Advances in Journalism and Communication
Vol.12 No.1
,March 27, 2024
DOI:
10.4236/ajc.2024.121009
27
Downloads
167
Views
Citations
The Effect of Hospitals’ Social Media Marketing on Patients’ Health Perception: Research in Istanbul Province
(Articles)
Claire Laetitia Fernende Nleng Aloma
,
Murat Basal
Sociology Mind
Vol.14 No.2
,March 28, 2024
DOI:
10.4236/sm.2024.142007
34
Downloads
104
Views
Citations
The Relationship between Digital Content Marketing Success and Sustainable Consumption Behavior
(Articles)
Bassam S. A. Mansour
,
Murat Basal
American Journal of Industrial and Business Management
Vol.14 No.4
,April 17, 2024
DOI:
10.4236/ajibm.2024.144020
35
Downloads
174
Views
Citations
Is There a Place for Hedonic Consumption in On-Line Shopping Addiction?
(Articles)
Melike Selcuk Arpınar
,
Murat Basal
Sociology Mind
Vol.14 No.2
,April 28, 2024
DOI:
10.4236/sm.2024.142011
5
Downloads
26
Views
Citations
The Role of Technology in the Marketing Communications Industry: An Exploratory Study of the Impact of North American Influence on Local Business in Trinidad and Tobago
(Articles)
Prahalad Sooknanan
,
Karen Crichlow
Advances in Journalism and Communication
Vol.2 No.3
,August 20, 2014
DOI:
10.4236/ajc.2014.23009
4,997
Downloads
9,376
Views
Citations
The Emergence of Common Market in West Africa: An Examination of Cross Culture and Ethnographic Marketing System of Alaba International Market, Lagos-Nigeria
(Articles)
Mufutau Akanbi Awoniyi
American Journal of Industrial and Business Management
Vol.6 No.2
,February 26, 2016
DOI:
10.4236/ajibm.2016.62014
3,026
Downloads
5,669
Views
Citations
E-Marketing and Its Implementation on Developing Social Perceptions of Customers through Effective Marketing Mix of Organic Textile Products
(Articles)
Muhammad Abrar
,
Asif Ali Safeer
,
Sajjad Ahmad Baig
,
Abdul Ghafoor
American Journal of Industrial and Business Management
Vol.6 No.12
,December 28, 2016
DOI:
10.4236/ajibm.2016.612110
2,506
Downloads
8,415
Views
Citations
Assessment of Challenges in Export Marketing: The Case of Ethiopian Vegetable and Fruit Commercial Growers
(Articles)
Mohammed Alebachew Sisay
iBusiness
Vol.10 No.1
,March 6, 2018
DOI:
10.4236/ib.2018.101001
2,828
Downloads
6,998
Views
Citations
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