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ISSN
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Optimal Decision of Different Fair Reference Points in Supply Chain under “Farmer-Supermarket Direct-Purchase” Mode
(Articles)
Yanhong Qin
,
Hong Le
Open Access Library Journal
Vol.6 No.5
,May 24, 2019
DOI:
10.4236/oalib.1105457
472
Downloads
1,078
Views
Citations
On the Development of Intangible Cultural Heritage Souvenir Based on the Perception of Tourists
(Articles)
Haiying Liu
,
Fuli Han
,
Jingyi Wang
Journal of Service Science and Management
Vol.13 No.2
,April 26, 2020
DOI:
10.4236/jssm.2020.132023
982
Downloads
2,188
Views
Citations
A Review on Returnless Refunds in E-Commerce Retailing: Sales through Leniency
(Articles)
Guilherme Rodrigues dos Santos
,
Ekaterina Koromyslova
iBusiness
Vol.12 No.2
,June 29, 2020
DOI:
10.4236/ib.2020.122005
584
Downloads
2,334
Views
Citations
Perceived Value Dimension, Product Involvement and Purchase Intention for Intangible Cultural Heritage Souvenir
(Articles)
Haiying Liu
American Journal of Industrial and Business Management
Vol.11 No.1
,January 22, 2021
DOI:
10.4236/ajibm.2021.111006
2,442
Downloads
7,206
Views
Citations
Cultural Differences between Asians and Non-Asians affect Buying Attitudes and Purchasing Behaviours towards Green Tourism Products
(Articles)
Suk Ha Grace Chan
,
Ka Yin Chau
Journal of Service Science and Management
Vol.14 No.3
,May 11, 2021
DOI:
10.4236/jssm.2021.143015
448
Downloads
2,678
Views
Citations
This article belongs to the Special Issue on
Tourism and Hospitality Management
Evaluating the Impact of Storytelling Ads on Consumer Purchase Intention
(Articles)
Sujata Joshi
,
Menachem Domb
,
Barshekee Chanda
,
Amit Bais
Journal of Service Science and Management
Vol.15 No.1
,January 30, 2022
DOI:
10.4236/jssm.2022.151002
967
Downloads
5,461
Views
Citations
Promotional Strategies and Consumers’ Purchase Intention on Garment Bazaar Retailers
(Articles)
Joseph L. Adan
,
Raquel G. Ramos
Open Journal of Business and Management
Vol.11 No.2
,March 22, 2023
DOI:
10.4236/ojbm.2023.112033
308
Downloads
6,971
Views
Citations
Perception and Preferences of Consumers in the Retail Sector: A Case Study in the City of Loja-Ecuador
(Articles)
Max Boada
,
Maria Boada
,
Francisco Morocho
Open Journal of Business and Management
Vol.11 No.3
,May 31, 2023
DOI:
10.4236/ojbm.2023.113074
149
Downloads
1,507
Views
Citations
The Mediating Role of Risk, Credibility, and Convenience in the Relationship between Initial Trust and Purchase Intention in Online Shopping
(Articles)
Vijayakumaran Kathiarayan
Technology and Investment
Vol.14 No.3
,August 29, 2023
DOI:
10.4236/ti.2023.143010
132
Downloads
767
Views
Citations
A Study on the Influence Mechanism of Chinese Residents’ Willingness to Allocate Assets in the Context of Confucian Culture—An Empirical Analysis Based on Structural Equation Modeling
(Articles)
Zhibin Tao
,
Jiaxiao Chao
Open Journal of Business and Management
Vol.11 No.5
,September 21, 2023
DOI:
10.4236/ojbm.2023.115131
90
Downloads
309
Views
Citations
The Role of Rivers in the United States 19th Century Territorial Expansion from the Mississippi River to the Pacific Ocean
(Articles)
Kenneth Ray Olson
Open Journal of Soil Science
Vol.13 No.12
,December 8, 2023
DOI:
10.4236/ojss.2023.1312024
681
Downloads
2,718
Views
Citations
Influencing Factors on Tourists’ Purchase Intention for Intangible Cultural Heritage Souvenir: A Case of Wangkui Shadow Souvenir
(Articles)
Haiying Liu
,
Chanchai Bunchapatanasakda
,
Chuantong Zhang
,
Shujuan Zhao
,
Dan Wang
Modern Economy
Vol.10 No.11
,November 21, 2019
DOI:
10.4236/me.2019.1011142
1,189
Downloads
2,484
Views
Citations
Going Viral for a Greener Future: How to Harness the Power of Active Viral Marketing in Green Product Campaigns
(Articles)
Serveh Saeidi
,
Svend Hollensen
American Journal of Industrial and Business Management
Vol.13 No.12
,December 21, 2023
DOI:
10.4236/ajibm.2023.1312077
137
Downloads
571
Views
Citations
Dynamic Promotional Resource Allocation for Segment Specific and Spectrum Effect of Promotion for a Product Line Incorporating Repeat Purchase Behavior
(Articles)
Prakash Chandra Jha
,
Prerna Manik
,
Anshu Gupta
American Journal of Operations Research
Vol.3 No.3
,May 23, 2013
DOI:
10.4236/ajor.2013.33032
3,935
Downloads
6,090
Views
Citations
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