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The Brand Construction of Campus Culture with the Opportunity of Humanistic Spirit Cultivation
(Articles)
Meiping Lv
Open Access Library Journal
Vol.7 No.1
,January 14, 2020
DOI:
10.4236/oalib.1106014
398
Downloads
1,101
Views
Citations
The Study of the Effect of Virtual Brand Community Interaction on Impulse Buying: The Moderating Role of Self-Construal
(Articles)
Chao Liu
,
Feiyan Liu
Open Journal of Business and Management
Vol.8 No.2
,January 16, 2020
DOI:
10.4236/ojbm.2020.82026
1,122
Downloads
2,780
Views
Citations
A Grounded Theory Approach to Brand Value Networks: The Prosumption Logic Standpoint
(Articles)
Lei Shen
,
Cuijuan Qin
,
Chu Luo
American Journal of Industrial and Business Management
Vol.10 No.4
,April 30, 2020
DOI:
10.4236/ajibm.2020.104057
685
Downloads
1,675
Views
Citations
The Impact of Marketing Mix Elements on Brand Loyalty towards Speech Therapy in Health Science Industry Malaysia
(Articles)
Masri bin Abdul Lasi
,
Tan Cheng Man
American Journal of Industrial and Business Management
Vol.10 No.9
,September 18, 2020
DOI:
10.4236/ajibm.2020.109100
1,063
Downloads
4,387
Views
Citations
Evolutionary Game of User Knowledge Sharing Behaviors in Enterprise Brand Virtual Community: Influence of Multiple Level Factors
(Articles)
Chengyi Le
,
Peipei Li
,
Ya Zeng
Journal of Human Resource and Sustainability Studies
Vol.9 No.1
,February 3, 2021
DOI:
10.4236/jhrss.2021.91001
481
Downloads
1,187
Views
Citations
A Study on the Translation Strategies of Domestic Cosmetic Brand Names from the Perspective of Skopos Theory
(Articles)
Fei Sun
Open Access Library Journal
Vol.8 No.4
,April 26, 2021
DOI:
10.4236/oalib.1107351
994
Downloads
5,467
Views
Citations
The Impact of Cause-Related Marketing Strategies on Switching Intentions: An Applied Study on Private Education Service
(Articles)
Mona Abdelreheem
,
Mohamed A. Ragheb
,
Passent Tantawi
Open Access Library Journal
Vol.8 No.7
,July 12, 2021
DOI:
10.4236/oalib.1107489
193
Downloads
946
Views
Citations
The Importance of Value, Image, Credibility and Trust to Repurchase Intentions in Over-the-Counter Herbal Market in Sub-Saharan Africa
(Articles)
Peter Kwasi Oppong
,
John Mensah
,
Matilda Addae
Open Journal of Business and Management
Vol.9 No.4
,July 30, 2021
DOI:
10.4236/ojbm.2021.94110
420
Downloads
2,006
Views
Citations
Urban Culture and City Brand: A Study on Food Experience
(Articles)
Mu Zhang
,
Luyao Wang
,
Jiayun Zhou
,
Rob Law
Journal of Service Science and Management
Vol.15 No.2
,April 29, 2022
DOI:
10.4236/jssm.2022.152008
260
Downloads
1,225
Views
Citations
Preference of Global Shampoo Brands: A Study on Women Consumers
(Articles)
Ummay Salma Khanam
,
Md. Bazlur Rahman
Open Journal of Social Sciences
Vol.10 No.12
,November 11, 2022
DOI:
10.4236/jss.2022.1012016
210
Downloads
3,735
Views
Citations
Impact of Fashion Trends on Visual Merchandising for Promoting Fashion Apparel Brands
(Articles)
Sonkar Pratap Akhilendra
,
Muthusamy Aravendan
Journal of Service Science and Management
Vol.16 No.4
,August 16, 2023
DOI:
10.4236/jssm.2023.164025
204
Downloads
2,004
Views
Citations
Foreign Brand Admiration, Product Perceived Quality and Consumer Behaviour in Nigeria
(Articles)
Alfa Abubakar
,
Hadiza Saidu Abubakar
,
Cross Ogohi Daniel
Open Journal of Business and Management
Vol.11 No.5
,September 27, 2023
DOI:
10.4236/ojbm.2023.115141
117
Downloads
505
Views
Citations
The Influence of Opinion Leaders’ Interaction Quality on Platform Brand Value Based on the Logic of Prosumption
(Articles)
Lei Shen
,
Hai Hou
,
Yuhong Zhu
,
Ali Muhammad
iBusiness
Vol.15 No.4
,December 29, 2023
DOI:
10.4236/ib.2023.154019
47
Downloads
167
Views
Citations
The Influence of Brand Image Congruence, Relationship Type and Self-Construal on Consumers’ Purchase Intention
(Articles)
Shenghong Ye
,
Guobin Wu
Open Journal of Business and Management
Vol.4 No.3
,July 28, 2016
DOI:
10.4236/ojbm.2016.43058
2,166
Downloads
4,418
Views
Citations
A Projection Clustering Technique Based on Projection
(Articles)
Xiyu LIU
,
Xinjiang XIE
,
Wenping WANG
Journal of Service Science and Management
Vol.2 No.4
,December 15, 2009
DOI:
10.4236/jssm.2009.24043
5,216
Downloads
8,681
Views
Citations
A Topology-Aware Relay Lookup Scheme for P2P VoIP System
(Articles)
Xiuwu ZHANG
,
Ruifeng GUO
,
Weimin LEI
,
Wei ZHANG
Int'l J. of Communications, Network and System Sciences
Vol.3 No.2
,March 1, 2010
DOI:
10.4236/ijcns.2010.32018
4,817
Downloads
9,370
Views
Citations
Design of Building Monitoring Systems Based on Wireless Sensor Networks
(Articles)
Qifen Dong
,
Li Yu
,
Huanjia Lu
,
Zhen Hong
,
Yourong Chen
Wireless Sensor Network
Vol.2 No.9
,September 30, 2010
DOI:
10.4236/wsn.2010.29085
8,462
Downloads
17,162
Views
Citations
An Innovative Approach about the Process Knowledge Representation in the Processes of Large Cluster Projects Management
(Articles)
Yong Liu
,
Qiong Chen
iBusiness
Vol.2 No.4
,December 30, 2010
DOI:
10.4236/ib.2010.24048
4,171
Downloads
7,239
Views
Citations
Simple and Practical Aerobic Oxidation of Alcohols Catalyzed by a (
μ
-Oxo)tetraruthenium Cluster
(Articles)
Teruyuki Kondo
,
Yu Kimura
,
Takashi Kanda
,
Daisuke Takagi
,
Kenji Wada
,
Akio Toshimitsu
Green and Sustainable Chemistry
Vol.1 No.4
,November 16, 2011
DOI:
10.4236/gsc.2011.14023
6,643
Downloads
13,635
Views
Citations
A Low Energy Uneven Cluster Protocol Design for Wireless Sensor Network
(Articles)
Yi Liu
,
Shan Zhong
,
Licai You
,
Bu Lv
,
Lin Du
Int'l J. of Communications, Network and System Sciences
Vol.5 No.2
,February 28, 2012
DOI:
10.4236/ijcns.2012.52011
4,885
Downloads
8,861
Views
Citations
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