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Which One of Standardization or Customization Works the Best When It Comes to Online Marketing?
(Articles)
Ashraf Hossain
,
Rashad Yazdanifard
American Journal of Industrial and Business Management
Vol.5 No.2
,February 10, 2015
DOI:
10.4236/ajibm.2015.52006
9,534
Downloads
11,892
Views
Citations
The Effects of a Health-Based Context on Memory for Advertisements
(Articles)
Sundus Mahdi
,
Adrian Furnham
Psychology
Vol.7 No.8
,July 22, 2016
DOI:
10.4236/psych.2016.78117
1,897
Downloads
3,309
Views
Citations
A Comparison of Multimodal Metaphors in Chinese and Foreign Liquor Advertisements
(Articles)
Ziyue Shao
Open Access Library Journal
Vol.11 No.9
,September 13, 2024
DOI:
10.4236/oalib.1111935
18
Downloads
118
Views
Citations
A Multimodal Discourse Analysis of the Construction of Brand Image in Luxury Menswear Advertising: A Case Study of Advertisements of Zegna
(Articles)
Rong Ma
Open Journal of Social Sciences
Vol.12 No.7
,July 25, 2024
DOI:
10.4236/jss.2024.127030
124
Downloads
594
Views
Citations
Structural Holes and Banner-Ad Click-Throughs
(Articles)
Starling David Hunter III
,
Ravi Chinta
Technology and Investment
Vol.4 No.1
,February 26, 2013
DOI:
10.4236/ti.2013.41005
5,117
Downloads
7,899
Views
Citations
The Stereotypical Representation of Females in Women’s Health Magazine’s Cosmetic Advertisements
(Articles)
Gulcin Ipek Emeksiz
Open Journal of Social Sciences
Vol.9 No.9
,September 2, 2021
DOI:
10.4236/jss.2021.99005
652
Downloads
10,100
Views
Citations
Meanings in
Always
Sanitary Pads Advertisement
(Articles)
Fridah Karambu Njenjere
,
Humphrey Kirimi Ireri
,
Christine Atieno
Open Access Library Journal
Vol.11 No.9
,September 24, 2024
DOI:
10.4236/oalib.1112149
27
Downloads
408
Views
Citations
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