Marketing Model - Articles - Scientific Research Publishing

Exploration and Innovation: Cultural Marketing for Jewelry Brands Research on Model Innovation (Articles)

Xueli Zhang, Yarou Li, Yixin Zhong, Shuai Wang

Advances in Journalism and Communication Vol.12 No.2，June 28, 2024

DOI: 10.4236/ajc.2024.122019 195 Downloads 1,547 Views Citations
An Innovative Marketing Model Based on AIDA: - A Case from E-bank Campus-marketing by China Construction Bank (Articles)

Jiangyu Li, Haibo Yu

iBusiness Vol.5 No.3B，November 8, 2013

DOI: 10.4236/ib.2013.53B010 8,049 Downloads 12,893 Views Citations
Internet-Future Business Development Focus (Articles)

Xiang Fang, Yangping Zhou

American Journal of Industrial and Business Management Vol.2 No.3，June 15, 2012

DOI: 10.4236/ajibm.2012.23011 7,980 Downloads 13,892 Views Citations
Modeling the Customer Satisfaction Influence on the Long Term Sales: Example with Leading OTC Analgesics INN on National Market (Articles)

Guenka Petrova, Nikolay Mateev, Dimitar Barumov, Lily Peikova, Maria Dimitrova, Manoela Manova

Modern Economy Vol.4 No.9，September 5, 2013

DOI: 10.4236/me.2013.49060 4,038 Downloads 6,531 Views Citations
Research on Mobile Marketing Strategy Based on SICAS Model—A Case Study of Yili Group (Articles)

Liwen Huang

American Journal of Industrial and Business Management Vol.9 No.4，April 28, 2019

DOI: 10.4236/ajibm.2019.94073 2,127 Downloads 7,942 Views Citations
Exploration of Garment Enterprise Marketing Model Based on “New Retail” (Articles)

Lu Ge, Chenggang Li

Modern Economy Vol.10 No.1，January 18, 2019

DOI: 10.4236/me.2019.101016 1,924 Downloads 3,710 Views Citations
Developing a Records and Information Management Model for Oil Marketing Companies in Zambia Based on the Records Cycle Model (Articles)

Sharon Malake, Jackson Phiri

Open Journal of Business and Management Vol.8 No.4，July 30, 2020

DOI: 10.4236/ojbm.2020.84114 1,513 Downloads 5,398 Views Citations
Factors Hindering the Adoption of E-Marketing among Cable Manufacturers in Zambia, Based on Technology Acceptance Model (TAM) (Articles)

Norbert Mooya, Jackson Phiri

Technology and Investment Vol.12 No.2，March 5, 2021

DOI: 10.4236/ti.2021.122004 1,040 Downloads 3,589 Views Citations
Influencer Marketing (Articles)

Yanjie Chen

Open Journal of Business and Management Vol.11 No.5，September 18, 2023

DOI: 10.4236/ojbm.2023.115127 1,608 Downloads 9,343 Views Citations
Exploring the Role of Supply and Marketing Cooperatives (SMCs) in Advancing the Modernization of Agricultural Product Distribution in the New Era: Insights from China’s Experience (Articles)

Longlong Duan, Zixuan Li, Jing Yao, Chenglong Wu

American Journal of Industrial and Business Management Vol.15 No.3，March 10, 2025

DOI: 10.4236/ajibm.2025.153022 96 Downloads 473 Views Citations
Listing-Oriented Logistics Service Strategy: A New Choice for Large Transactional Online Shopping Websites (Articles)

Dongli Miao, Jianjun Lu, Guangying Xie

Journal of Service Science and Management Vol.10 No.1，February 9, 2017

DOI: 10.4236/jssm.2017.101001 1,643 Downloads 2,680 Views Citations
Exploration of National Tourism Development, Innovation and Marketing Policies: A Case Study of Nepal Tourism Constraints (Articles)

Lochan Kumar Batala, Kalpana Regmi, GiriRaj Sharma, Azmat Ullah

American Journal of Industrial and Business Management Vol.9 No.2，February 28, 2019

DOI: 10.4236/ajibm.2019.92027 1,900 Downloads 7,698 Views Citations
Research on the Relationship between Novelty-Centered Business Model Innovation and Competitive Advantages of Sports Tourism—Based on the Empirical Analysis of Guizhou Province, China (Articles)

Xinghua Xu, Chunyu Yang, Juan Ren

Journal of Service Science and Management Vol.13 No.2，April 22, 2020

DOI: 10.4236/jssm.2020.132020 1,140 Downloads 2,180 Views Citations
Application Research of Multi-Dimensional Customer Behavior Analysis Model in Precision Marketing (Articles)

Shuotong Dong

Open Journal of Applied Sciences Vol.14 No.12，December 19, 2024

DOI: 10.4236/ojapps.2024.1412235 95 Downloads 445 Views Citations
Is E-Marketing the Future of Marketing Field (Articles)

Paulus H. A. Andreki, Rashad Yazdanifard

American Journal of Industrial and Business Management Vol.4 No.7，July 9, 2014

DOI: 10.4236/ajibm.2014.47040 10,606 Downloads 18,689 Views Citations
The Effect of Phenomenon in Social Media Marketing Activities (Articles)

Dilek Kiraz, Murat Basal

Open Journal of Business and Management Vol.12 No.2，March 21, 2024

DOI: 10.4236/ojbm.2024.122051 527 Downloads 2,491 Views Citations
Guerrilla Marketing—Innovative or Parasitic Marketing? (Articles)

Gerd Nufer

Modern Economy Vol.4 No.9A，August 15, 2013

DOI: 10.4236/me.2013.49A001 14,007 Downloads 26,168 Views Citations
This article belongs to the Special Issue on Marketing Management
A Study on the Performance of SMEs through Entrepreneurial Marketing Dimensions (Articles)

Iftekhar Mahfuz, Md. Mamun Habib, Shahedul Islam, Aidah Rasanat Islam, Irin Nahar Maghnolia Shara

Journal of Service Science and Management Vol.18 No.2，March 27, 2025

DOI: 10.4236/jssm.2025.182007 70 Downloads 441 Views Citations
Research of Enterprise Storage Ecosystem Based on Storage Theory and Nonlinear Discrete Optimization (Articles)

Zixin Lu, Jiaqi Zhu, Yufeng Gui

Applied Mathematics Vol.9 No.6，June 29, 2018

DOI: 10.4236/am.2018.96051 826 Downloads 1,534 Views Citations
Sovereign Marketing: A New Strategy of Marketing (Articles)

Gouher Ahmed

Theoretical Economics Letters Vol.7 No.5，August 18, 2017

DOI: 10.4236/tel.2017.75100 2,801 Downloads 9,253 Views Citations
This article belongs to the Special Issue on Economics and Management Strategies

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