Marketing Capability - Articles - Scientific Research Publishing

The Effect of Hospitals’ Social Media Marketing on Patients’ Health Perception: Research in Istanbul Province (Articles)

Claire Laetitia Fernende Nleng Aloma, Murat Basal

Sociology Mind Vol.14 No.2，March 28, 2024

DOI: 10.4236/sm.2024.142007 206 Downloads 804 Views Citations
The Relationship between Digital Content Marketing Success and Sustainable Consumption Behavior (Articles)

Bassam S. A. Mansour, Murat Basal

American Journal of Industrial and Business Management Vol.14 No.4，April 17, 2024

DOI: 10.4236/ajibm.2024.144020 453 Downloads 2,011 Views Citations
Is There a Place for Hedonic Consumption in On-Line Shopping Addiction? (Articles)

Melike Selcuk Arpınar, Murat Basal

Sociology Mind Vol.14 No.2，April 28, 2024

DOI: 10.4236/sm.2024.142011 205 Downloads 860 Views Citations
Aviation Safety and Data Mining in Marketing Dimension (Articles)

Sevgi Adigüzel, Murat Başal, Emel Saraç

Advances in Aerospace Science and Technology Vol.9 No.3，September 23, 2024

DOI: 10.4236/aast.2024.93009 105 Downloads 690 Views Citations
Research on High-Quality Employment of College Students from the Perspective of Self-Marketing: A Case Study of Local Institutions in Guangdong (Articles)

Wenchao Wang, Yanzun Lai, Jun Deng, Jie Shi, Lichun You

Modern Economy Vol.15 No.10，October 28, 2024

DOI: 10.4236/me.2024.1510052 82 Downloads 493 Views Citations
Customer Satisfaction with Metaverse and Twin Avatar in Health Marketing (Articles)

Bahattin Ariğ, Murat Başal

Open Journal of Applied Sciences Vol.14 No.11，November 29, 2024

DOI: 10.4236/ojapps.2024.1411217 81 Downloads 487 Views Citations
Influence of Social Media Marketing on Profitability of Commercial Banks in Mwanza City, Tanzania (Articles)

Consolata Constantine, Sylvester Jotta, Ngozi Tibuhinda

Open Journal of Social Sciences Vol.12 No.12，December 23, 2024

DOI: 10.4236/jss.2024.1212025 119 Downloads 804 Views Citations
The Enlightenment of Marketing Aesthetics to Contemporary Aesthetic Education (Articles)

Sicheng Lai, Boxiang Zhuang

Open Access Library Journal Vol.12 No.2，February 18, 2025

DOI: 10.4236/oalib.1112933 68 Downloads 310 Views Citations
Analysis of Advertising Marketing and Welfare in a Supply Chain (Articles)

Iou-Min Lin, Chu Chuan Hsu, Jen-Yao Lee, Chung-Yang Lee

Theoretical Economics Letters Vol.15 No.2，April 8, 2025

DOI: 10.4236/tel.2025.152021 51 Downloads 247 Views Citations
Research on Influencing Factors of Short-Form Video Marketing Effect in Mobile Home Sell (Articles)

Bakirova Tatyana

Open Access Library Journal Vol.12 No.4，April 24, 2025

DOI: 10.4236/oalib.1113145 41 Downloads 341 Views Citations
Analysis of the Relationship between Organizational Performance, Marketing Orientation and Learning Orientation (Articles)

Gan-Unur Oyuntuguldur, Baljir Khishigtogtokh, Sereeter Erdenetuul

Open Journal of Business and Management Vol.13 No.3，May 14, 2025

DOI: 10.4236/ojbm.2025.133092 46 Downloads 241 Views Citations
The Role of Technology in the Marketing Communications Industry: An Exploratory Study of the Impact of North American Influence on Local Business in Trinidad and Tobago (Articles)

Prahalad Sooknanan, Karen Crichlow

Advances in Journalism and Communication Vol.2 No.3，August 20, 2014

DOI: 10.4236/ajc.2014.23009 5,221 Downloads 10,032 Views Citations
The Emergence of Common Market in West Africa: An Examination of Cross Culture and Ethnographic Marketing System of Alaba International Market, Lagos-Nigeria (Articles)

Mufutau Akanbi Awoniyi

American Journal of Industrial and Business Management Vol.6 No.2，February 26, 2016

DOI: 10.4236/ajibm.2016.62014 3,153 Downloads 6,010 Views Citations
E-Marketing and Its Implementation on Developing Social Perceptions of Customers through Effective Marketing Mix of Organic Textile Products (Articles)

Muhammad Abrar, Asif Ali Safeer, Sajjad Ahmad Baig, Abdul Ghafoor

American Journal of Industrial and Business Management Vol.6 No.12，December 28, 2016

DOI: 10.4236/ajibm.2016.612110 2,707 Downloads 9,215 Views Citations
Assessment of Challenges in Export Marketing: The Case of Ethiopian Vegetable and Fruit Commercial Growers (Articles)

Mohammed Alebachew Sisay

iBusiness Vol.10 No.1，March 6, 2018

DOI: 10.4236/ib.2018.101001 3,023 Downloads 7,292 Views Citations
Effects of Fairness and Relationship Quality on Relational Behavior (Articles)

Zafer Kamil Berkman

American Journal of Industrial and Business Management Vol.10 No.7，July 15, 2020

DOI: 10.4236/ajibm.2020.107079 562 Downloads 1,716 Views Citations
Towards Hospital Marketing at the Brazzaville University Hospital Center (Articles)

Moyo Nzololo

Open Journal of Business and Management Vol.8 No.6，November 10, 2020

DOI: 10.4236/ojbm.2020.86149 645 Downloads 1,549 Views Citations
The Impacts of Industry 4.0 on Marketing Activities and Strategies of Iron and Steel Industry in Developing Countries: Case for Uganda (Articles)

Alfred Ocheng Komakech, Jiaguo Liu, Alfred Omo, Emmanuel Afanga Archelaus Basua

Open Journal of Social Sciences Vol.9 No.5，May 26, 2021

DOI: 10.4236/jss.2021.95034 806 Downloads 7,477 Views Citations
Influencer Marketing: Statistics and Skepticism (Articles)

Chelsea Peng

Open Journal of Business and Management Vol.11 No.2，March 30, 2023

DOI: 10.4236/ojbm.2023.112040 833 Downloads 5,537 Views Citations
Factors Affecting E-Marketing in Developing Countries: A Systematic Review (Articles)

Mihretu Shanko, Shimelis Zewdie

Open Journal of Business and Management Vol.11 No.5，September 19, 2023

DOI: 10.4236/ojbm.2023.115129 455 Downloads 2,748 Views Citations

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