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Factors Affecting Green Purchase Behaviour and Future Marketing Strategy
(Articles)
Guochuang Liang
American Journal of Industrial and Business Management
Vol.14 No.2
,February 27, 2024
DOI:
10.4236/ajibm.2024.142010
378
Downloads
1,782
Views
Citations
How Does Sustainable Digital Marketing Affect Consumer Behavior?
(Articles)
Lifang Yao
American Journal of Industrial and Business Management
Vol.14 No.3
,March 25, 2024
DOI:
10.4236/ajibm.2024.143013
882
Downloads
4,687
Views
Citations
Analysis of Instagram Media Marketing Strategy of Li-Ning Based on 4I Theory
(Articles)
Pei Chen
,
Chenggang Li
Modern Economy
Vol.15 No.3
,March 27, 2024
DOI:
10.4236/me.2024.153016
689
Downloads
3,575
Views
Citations
Research on Connotation Mining and System Construction of Jewelry Brand Cultural Marketing
(Articles)
Guo Ning
,
Chenggang Li
Advances in Journalism and Communication
Vol.12 No.1
,March 27, 2024
DOI:
10.4236/ajc.2024.121009
190
Downloads
742
Views
Citations
The Effect of Hospitals’ Social Media Marketing on Patients’ Health Perception: Research in Istanbul Province
(Articles)
Claire Laetitia Fernende Nleng Aloma
,
Murat Basal
Sociology Mind
Vol.14 No.2
,March 28, 2024
DOI:
10.4236/sm.2024.142007
208
Downloads
820
Views
Citations
The Relationship between Digital Content Marketing Success and Sustainable Consumption Behavior
(Articles)
Bassam S. A. Mansour
,
Murat Basal
American Journal of Industrial and Business Management
Vol.14 No.4
,April 17, 2024
DOI:
10.4236/ajibm.2024.144020
455
Downloads
2,033
Views
Citations
Is There a Place for Hedonic Consumption in On-Line Shopping Addiction?
(Articles)
Melike Selcuk Arpınar
,
Murat Basal
Sociology Mind
Vol.14 No.2
,April 28, 2024
DOI:
10.4236/sm.2024.142011
205
Downloads
864
Views
Citations
Aviation Safety and Data Mining in Marketing Dimension
(Articles)
Sevgi Adigüzel
,
Murat Başal
,
Emel Saraç
Advances in Aerospace Science and Technology
Vol.9 No.3
,September 23, 2024
DOI:
10.4236/aast.2024.93009
106
Downloads
697
Views
Citations
Research on High-Quality Employment of College Students from the Perspective of Self-Marketing: A Case Study of Local Institutions in Guangdong
(Articles)
Wenchao Wang
,
Yanzun Lai
,
Jun Deng
,
Jie Shi
,
Lichun You
Modern Economy
Vol.15 No.10
,October 28, 2024
DOI:
10.4236/me.2024.1510052
83
Downloads
503
Views
Citations
Customer Satisfaction with Metaverse and Twin Avatar in Health Marketing
(Articles)
Bahattin Ariğ
,
Murat Başal
Open Journal of Applied Sciences
Vol.14 No.11
,November 29, 2024
DOI:
10.4236/ojapps.2024.1411217
81
Downloads
496
Views
Citations
Influence of Social Media Marketing on Profitability of Commercial Banks in Mwanza City, Tanzania
(Articles)
Consolata Constantine
,
Sylvester Jotta
,
Ngozi Tibuhinda
Open Journal of Social Sciences
Vol.12 No.12
,December 23, 2024
DOI:
10.4236/jss.2024.1212025
121
Downloads
819
Views
Citations
The Enlightenment of Marketing Aesthetics to Contemporary Aesthetic Education
(Articles)
Sicheng Lai
,
Boxiang Zhuang
Open Access Library Journal
Vol.12 No.2
,February 18, 2025
DOI:
10.4236/oalib.1112933
68
Downloads
316
Views
Citations
Analysis of Advertising Marketing and Welfare in a Supply Chain
(Articles)
Iou-Min Lin
,
Chu Chuan Hsu
,
Jen-Yao Lee
,
Chung-Yang Lee
Theoretical Economics Letters
Vol.15 No.2
,April 8, 2025
DOI:
10.4236/tel.2025.152021
51
Downloads
251
Views
Citations
Research on Influencing Factors of Short-Form Video Marketing Effect in Mobile Home Sell
(Articles)
Bakirova Tatyana
Open Access Library Journal
Vol.12 No.4
,April 24, 2025
DOI:
10.4236/oalib.1113145
42
Downloads
352
Views
Citations
Analysis of the Relationship between Organizational Performance, Marketing Orientation and Learning Orientation
(Articles)
Gan-Unur Oyuntuguldur
,
Baljir Khishigtogtokh
,
Sereeter Erdenetuul
Open Journal of Business and Management
Vol.13 No.3
,May 14, 2025
DOI:
10.4236/ojbm.2025.133092
48
Downloads
260
Views
Citations
The Role of Technology in the Marketing Communications Industry: An Exploratory Study of the Impact of North American Influence on Local Business in Trinidad and Tobago
(Articles)
Prahalad Sooknanan
,
Karen Crichlow
Advances in Journalism and Communication
Vol.2 No.3
,August 20, 2014
DOI:
10.4236/ajc.2014.23009
5,221
Downloads
10,040
Views
Citations
The Emergence of Common Market in West Africa: An Examination of Cross Culture and Ethnographic Marketing System of Alaba International Market, Lagos-Nigeria
(Articles)
Mufutau Akanbi Awoniyi
American Journal of Industrial and Business Management
Vol.6 No.2
,February 26, 2016
DOI:
10.4236/ajibm.2016.62014
3,153
Downloads
6,021
Views
Citations
E-Marketing and Its Implementation on Developing Social Perceptions of Customers through Effective Marketing Mix of Organic Textile Products
(Articles)
Muhammad Abrar
,
Asif Ali Safeer
,
Sajjad Ahmad Baig
,
Abdul Ghafoor
American Journal of Industrial and Business Management
Vol.6 No.12
,December 28, 2016
DOI:
10.4236/ajibm.2016.612110
2,708
Downloads
9,221
Views
Citations
Assessment of Challenges in Export Marketing: The Case of Ethiopian Vegetable and Fruit Commercial Growers
(Articles)
Mohammed Alebachew Sisay
iBusiness
Vol.10 No.1
,March 6, 2018
DOI:
10.4236/ib.2018.101001
3,024
Downloads
7,296
Views
Citations
Effects of Fairness and Relationship Quality on Relational Behavior
(Articles)
Zafer Kamil Berkman
American Journal of Industrial and Business Management
Vol.10 No.7
,July 15, 2020
DOI:
10.4236/ajibm.2020.107079
563
Downloads
1,721
Views
Citations
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