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The Effect of In-Game Advertising in SNS on Brand Equity
(Articles)
Jianhua Yang
,
Meizhen Zhang
,
Zhiqin Zou
Journal of Service Science and Management
Vol.8 No.1
,February 16, 2015
DOI:
10.4236/jssm.2015.81013
4,825
Downloads
6,981
Views
Citations
Will Consumers’ Learning Motivation Affect Their Brand Loyalty? Research on Moderating Role of Brand Cognition
(Articles)
Wen Li
,
Tian’e Fu
,
Ziying Huang
American Journal of Industrial and Business Management
Vol.6 No.11
,November 24, 2016
DOI:
10.4236/ajibm.2016.611101
3,095
Downloads
8,719
Views
Citations
The Negative Effect of Brand Attachment: How Attachment Styles Help Explain Anti-Brand Behavior
(Articles)
Yuan Yuan
,
Ming Lei
Open Journal of Business and Management
Vol.5 No.1
,January 5, 2017
DOI:
10.4236/ojbm.2017.51013
2,574
Downloads
5,289
Views
Citations
Research on the Impact of Brand Experience on Brand Love
(Articles)
Xi Zhang
American Journal of Industrial and Business Management
Vol.9 No.4
,April 18, 2019
DOI:
10.4236/ajibm.2019.94061
2,103
Downloads
4,798
Views
Citations
Brand Assessment of the Adaptation of Nike to New Consumer Trends
(Articles)
Ava Broussard-Goldsmith
Open Journal of Business and Management
Vol.12 No.6
,November 6, 2024
DOI:
10.4236/ojbm.2024.126201
601
Downloads
8,385
Views
Citations
Practical Implementation of Safety Verification in LNG Production Facilities
(Articles)
Achint Rastogi
,
Hossam A. Gabbar
Open Journal of Safety Science and Technology
Vol.1 No.2
,September 28, 2011
DOI:
10.4236/ojsst.2011.12005
5,508
Downloads
11,350
Views
Citations
Optimal Configuration for Design of Stand-Alone PV System
(Articles)
Khaled Bataineh
,
Doraid Dalalah
Smart Grid and Renewable Energy
Vol.3 No.2
,May 23, 2012
DOI:
10.4236/sgre.2012.32020
13,649
Downloads
22,344
Views
Citations
Evaluation of Energy-Efficiency Standards for Room Air Conditioners in the US
(Articles)
Alex Lekov
,
Victor Franco
,
Steve Meyers
Open Journal of Energy Efficiency
Vol.1 No.2
,September 21, 2012
DOI:
10.4236/ojee.2012.12002
5,698
Downloads
9,670
Views
Citations
Integrated Testing Environment of Instructor Station for SMART Simulator
(Articles)
Joon Ku Lee
,
Geun Ok Park
,
Keung Koo Kim
,
Woo Seok Huh
,
Kwang Young Sohn
Open Journal of Modelling and Simulation
Vol.3 No.2
,March 23, 2015
DOI:
10.4236/ojmsi.2015.32004
3,602
Downloads
4,414
Views
Citations
The Sunspots
(Articles)
Angel Fierros Palacios
Journal of High Energy Physics, Gravitation and Cosmology
Vol.1 No.2
,October 19, 2015
DOI:
10.4236/jhepgc.2015.12007
2,839
Downloads
3,846
Views
Citations
Prolonged Dysfunction of Ex-Trusting Transformational Leaders and Its Amoral Camouflage by Charismatic Postures
(Articles)
Reuven Shapira
Open Journal of Leadership
Vol.7 No.3
,August 15, 2018
DOI:
10.4236/ojl.2018.73011
996
Downloads
2,546
Views
Citations
Life-Cycle Impact Assessment of Air Emissions from a Cement Production Plant in Cambodia
(Articles)
Chanto Chea
,
Pinnara Ket
,
Long Taing
,
Sela Kong
,
Dalin Um
,
Chanreaksmey Taing
,
Chanmoly Or
,
Srean Aun
,
Leakhena Hang
Open Journal of Air Pollution
Vol.11 No.4
,November 4, 2022
DOI:
10.4236/ojap.2022.114007
338
Downloads
1,919
Views
Citations
Chloride Resistance of Concrete under Complex Stress and Environment
(Articles)
Mohammed Saed Yusuf
,
Xue Wen
Open Journal of Civil Engineering
Vol.13 No.1
,March 30, 2023
DOI:
10.4236/ojce.2023.131012
144
Downloads
965
Views
Citations
Yin Yang Cosmology
(Articles)
Angus McCoss
Journal of Modern Physics
Vol.14 No.7
,June 30, 2023
DOI:
10.4236/jmp.2023.147061
204
Downloads
1,466
Views
Citations
Life Cycle Assessment of CCA-Treated Wood Highway Guard Rail Posts in the US with Comparisons to Galvanized Steel Guard Rail Posts
(Articles)
Christopher A. Bolin
,
Stephen T. Smith
Journal of Transportation Technologies
Vol.3 No.1
,January 25, 2013
DOI:
10.4236/jtts.2013.31007
7,328
Downloads
11,250
Views
Citations
A Traceable Cancer Model: DNA Damage, Fragile Site-SMGs, Mitotic Slippage, 4n-Genome-Reduction to Fitness-Gained, Initiating, 2n First Cells
(Articles)
Kirsten H. Walen
Journal of Cancer Therapy
Vol.12 No.6
,June 23, 2021
DOI:
10.4236/jct.2021.126033
283
Downloads
1,052
Views
Citations
Building Information Modeling for Environmental Impact Assessment in Early Design Phases: A Literature Review
(Articles)
Marie-France Stendahl
,
Marie-Claude Dubois
,
Daniel Forgues
,
Eilif Hjelseth
Open Journal of Applied Sciences
Vol.12 No.1
,January 13, 2022
DOI:
10.4236/ojapps.2022.121006
568
Downloads
2,716
Views
Citations
A Comparative Analysis of Government and Private Investments Impact on Start-Up Success
(Articles)
Suhani Shah
American Journal of Industrial and Business Management
Vol.14 No.11
,November 20, 2024
DOI:
10.4236/ajibm.2024.1411071
73
Downloads
450
Views
Citations
Enhancing Sustainability and Performance of Warm Mix High Volume Rubber Composite Modified Asphalt for Road Construction
(Articles)
Prodhan Md Safiq Raihan
,
Md Monir Hossain
World Journal of Engineering and Technology
Vol.13 No.2
,April 29, 2025
DOI:
10.4236/wjet.2025.132015
45
Downloads
232
Views
Citations
Brand Equity and Brand Loyalty in the Internet Banking Context: FIMIX-PLS Market Segmentation
(Articles)
Sandra Maria Correia Loureiro
,
Francisco Javier Miranda
Journal of Service Science and Management
Vol.4 No.4
,December 7, 2011
DOI:
10.4236/jssm.2011.44054
13,169
Downloads
22,831
Views
Citations
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