Traditional Marketing - Articles - Scientific Research Publishing

Extent of Social Media Marketing Use by MSMEs in the Construction Industry in Harare. Case Study of CIFOZ and SMEA Members (Articles)

Moses Chundu, Patricia Chigombe, Tolbert Mucheri

American Journal of Industrial and Business Management Vol.12 No.7，July 18, 2022

DOI: 10.4236/ajibm.2022.127064 489 Downloads 2,355 Views Citations
Commercial Organizations’ Use of Social Marketing (Advertising) to Foster Sustainable Relations with Consumers through the COVID-19 Era (Articles)

Eiman M. Negm, Ahmed Ghazal

American Journal of Industrial and Business Management Vol.12 No.9，September 30, 2022

DOI: 10.4236/ajibm.2022.129079 510 Downloads 2,661 Views Citations
Small Ruminant Production and Marketing Practices in Harawa, Somali Region, Ethiopia (Articles)

Samatar Abshir Mahamed, Hawa Yusuf Ali

Open Journal of Animal Sciences Vol.13 No.2，April 23, 2023

DOI: 10.4236/ojas.2023.132018 280 Downloads 1,373 Views Citations
Marketing Practice Course Reform and Exploration under the New Environment of the Automobile Market (Articles)

Yali Yang

Open Access Library Journal Vol.10 No.5，May 22, 2023

DOI: 10.4236/oalib.1110145 55 Downloads 497 Views Citations
Countermeasures and Suggestions on the Innovation and Development of Enterprises Marketing Mode in China under the Background of E-Commerce (Articles)

Xiaoli Chen

Technology and Investment Vol.14 No.4，September 28, 2023

DOI: 10.4236/ti.2023.144014 185 Downloads 702 Views Citations
Exploring the Influence of Entrepreneurial Marketing on Business Performance: Based on Spontaneous Order (Articles)

Svend Hollensen, Serveh Saeidi

American Journal of Industrial and Business Management Vol.13 No.10，October 30, 2023

DOI: 10.4236/ajibm.2023.1310060 330 Downloads 2,187 Views Citations
This article belongs to the Special Issue on Industrial Management and Innovation
Building Successful Black-Owned Businesses: How Black Entrepreneurs and White Consumers Can Help Close the Racial Wealth Gap in America (Articles)

Hudson Josiah Stovall

Open Journal of Business and Management Vol.11 No.6，November 16, 2023

DOI: 10.4236/ojbm.2023.116169 177 Downloads 1,164 Views Citations
This article belongs to the Special Issue on Business Management and Marketing
Cooperative Competition Strategies of Industrial Marketing in the Period of Covid-19 Disease (Articles)

Mohammad Taleghani, Maral Shadpour

American Journal of Industrial and Business Management Vol.13 No.11，November 30, 2023

DOI: 10.4236/ajibm.2023.1311073 159 Downloads 632 Views Citations
Factors Influencing the Adoption of E-Marketing in the Tourism Industry by SMEs in Developing Countries Based on UTAUT Model (Articles)

Mark Chicha, Jackson Phiri

Open Journal of Business and Management Vol.12 No.1，January 30, 2024

DOI: 10.4236/ojbm.2024.121032 385 Downloads 1,914 Views Citations
Factors Affecting Green Purchase Behaviour and Future Marketing Strategy (Articles)

Guochuang Liang

American Journal of Industrial and Business Management Vol.14 No.2，February 27, 2024

DOI: 10.4236/ajibm.2024.142010 378 Downloads 1,782 Views Citations
How Does Sustainable Digital Marketing Affect Consumer Behavior? (Articles)

Lifang Yao

American Journal of Industrial and Business Management Vol.14 No.3，March 25, 2024

DOI: 10.4236/ajibm.2024.143013 884 Downloads 4,696 Views Citations
Analysis of Instagram Media Marketing Strategy of Li-Ning Based on 4I Theory (Articles)

Pei Chen, Chenggang Li

Modern Economy Vol.15 No.3，March 27, 2024

DOI: 10.4236/me.2024.153016 690 Downloads 3,578 Views Citations
Research on Connotation Mining and System Construction of Jewelry Brand Cultural Marketing (Articles)

Guo Ning, Chenggang Li

Advances in Journalism and Communication Vol.12 No.1，March 27, 2024

DOI: 10.4236/ajc.2024.121009 190 Downloads 745 Views Citations
The Effect of Hospitals’ Social Media Marketing on Patients’ Health Perception: Research in Istanbul Province (Articles)

Claire Laetitia Fernende Nleng Aloma, Murat Basal

Sociology Mind Vol.14 No.2，March 28, 2024

DOI: 10.4236/sm.2024.142007 208 Downloads 821 Views Citations
The Relationship between Digital Content Marketing Success and Sustainable Consumption Behavior (Articles)

Bassam S. A. Mansour, Murat Basal

American Journal of Industrial and Business Management Vol.14 No.4，April 17, 2024

DOI: 10.4236/ajibm.2024.144020 458 Downloads 2,043 Views Citations
Is There a Place for Hedonic Consumption in On-Line Shopping Addiction? (Articles)

Melike Selcuk Arpınar, Murat Basal

Sociology Mind Vol.14 No.2，April 28, 2024

DOI: 10.4236/sm.2024.142011 205 Downloads 865 Views Citations
Aviation Safety and Data Mining in Marketing Dimension (Articles)

Sevgi Adigüzel, Murat Başal, Emel Saraç

Advances in Aerospace Science and Technology Vol.9 No.3，September 23, 2024

DOI: 10.4236/aast.2024.93009 106 Downloads 699 Views Citations
Research on High-Quality Employment of College Students from the Perspective of Self-Marketing: A Case Study of Local Institutions in Guangdong (Articles)

Wenchao Wang, Yanzun Lai, Jun Deng, Jie Shi, Lichun You

Modern Economy Vol.15 No.10，October 28, 2024

DOI: 10.4236/me.2024.1510052 83 Downloads 503 Views Citations
Customer Satisfaction with Metaverse and Twin Avatar in Health Marketing (Articles)

Bahattin Ariğ, Murat Başal

Open Journal of Applied Sciences Vol.14 No.11，November 29, 2024

DOI: 10.4236/ojapps.2024.1411217 81 Downloads 496 Views Citations
Influence of Social Media Marketing on Profitability of Commercial Banks in Mwanza City, Tanzania (Articles)

Consolata Constantine, Sylvester Jotta, Ngozi Tibuhinda

Open Journal of Social Sciences Vol.12 No.12，December 23, 2024

DOI: 10.4236/jss.2024.1212025 121 Downloads 820 Views Citations

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