Login
Login
切换导航
Home
Articles
Journals
Books
News
About
Services
Submit
Home
Journal
Articles
Journals A-Z
Browse Subjects
Biomedical & Life Sci.
Business & Economics
Chemistry & Materials Sci.
Computer Sci. & Commun.
Earth & Environmental Sci.
Engineering
Medicine & Healthcare
Physics & Mathematics
Social Sci. & Humanities
Browse Subjects
Biomedical & Life Sciences
Business & Economics
Chemistry & Materials Science
Computer Science & Communications
Earth & Environmental Sciences
Engineering
Medicine & Healthcare
Physics & Mathematics
Social Sciences & Humanities
Publish with us
Paper Submission
Information for Authors
Peer-Review Resources
Open Special Issues
Open Access Statement
Frequently Asked Questions
Publish with us
Paper Submission
Information for Authors
Peer-Review Resources
Open Special Issues
Open Access Statement
Frequently Asked Questions
Follow SCIRP
Contact us
+1 323-425-8868
customer@scirp.org
+86 18163351462(WhatsApp)
1655362766
Paper Publishing WeChat
Complete Matching
Editorial Board
Show/Hide Options
Show/Hide Options
All
Title
Abstract
Keywords
DOI
Author
Journal
Affiliation
ISSN
Subject
Evaluating the Impact of Storytelling Ads on Consumer Purchase Intention
(Articles)
Sujata Joshi
,
Menachem Domb
,
Barshekee Chanda
,
Amit Bais
Journal of Service Science and Management
Vol.15 No.1
,January 30, 2022
DOI:
10.4236/jssm.2022.151002
1,003
Downloads
5,059
Views
Citations
Promotional Strategies and Consumers’ Purchase Intention on Garment Bazaar Retailers
(Articles)
Joseph L. Adan
,
Raquel G. Ramos
Open Journal of Business and Management
Vol.11 No.2
,March 22, 2023
DOI:
10.4236/ojbm.2023.112033
333
Downloads
7,417
Views
Citations
Perception and Preferences of Consumers in the Retail Sector: A Case Study in the City of Loja-Ecuador
(Articles)
Max Boada
,
Maria Boada
,
Francisco Morocho
Open Journal of Business and Management
Vol.11 No.3
,May 31, 2023
DOI:
10.4236/ojbm.2023.113074
170
Downloads
1,650
Views
Citations
The Mediating Role of Risk, Credibility, and Convenience in the Relationship between Initial Trust and Purchase Intention in Online Shopping
(Articles)
Vijayakumaran Kathiarayan
Technology and Investment
Vol.14 No.3
,August 29, 2023
DOI:
10.4236/ti.2023.143010
146
Downloads
803
Views
Citations
A Study on the Influence Mechanism of Chinese Residents’ Willingness to Allocate Assets in the Context of Confucian Culture—An Empirical Analysis Based on Structural Equation Modeling
(Articles)
Zhibin Tao
,
Jiaxiao Chao
Open Journal of Business and Management
Vol.11 No.5
,September 21, 2023
DOI:
10.4236/ojbm.2023.115131
93
Downloads
283
Views
Citations
The Role of Rivers in the United States 19th Century Territorial Expansion from the Mississippi River to the Pacific Ocean
(Articles)
Kenneth Ray Olson
Open Journal of Soil Science
Vol.13 No.12
,December 8, 2023
DOI:
10.4236/ojss.2023.1312024
696
Downloads
2,152
Views
Citations
Influencing Factors on Tourists’ Purchase Intention for Intangible Cultural Heritage Souvenir: A Case of Wangkui Shadow Souvenir
(Articles)
Haiying Liu
,
Chanchai Bunchapatanasakda
,
Chuantong Zhang
,
Shujuan Zhao
,
Dan Wang
Modern Economy
Vol.10 No.11
,November 21, 2019
DOI:
10.4236/me.2019.1011142
1,210
Downloads
2,161
Views
Citations
Going Viral for a Greener Future: How to Harness the Power of Active Viral Marketing in Green Product Campaigns
(Articles)
Serveh Saeidi
,
Svend Hollensen
American Journal of Industrial and Business Management
Vol.13 No.12
,December 21, 2023
DOI:
10.4236/ajibm.2023.1312077
147
Downloads
526
Views
Citations
Dynamic Promotional Resource Allocation for Segment Specific and Spectrum Effect of Promotion for a Product Line Incorporating Repeat Purchase Behavior
(Articles)
Prakash Chandra Jha
,
Prerna Manik
,
Anshu Gupta
American Journal of Operations Research
Vol.3 No.3
,May 23, 2013
DOI:
10.4236/ajor.2013.33032
3,940
Downloads
6,019
Views
Citations
<
...
3
4
5
>
Follow SCIRP
Contact us
+1 323-425-8868
customer@scirp.org
+86 18163351462(WhatsApp)
1655362766
Paper Publishing WeChat
Free SCIRP Newsletters
Home
Journals A-Z
Subject
Books
Sitemap
Contact Us
About SCIRP
Publication Fees
For Authors
Peer-Review Issues
Special Issues
News
Service
Manuscript Tracking System
Subscription
Translation & Proofreading
FAQ
Volume & Issue
Policies
Open Access
Publication Ethics
Preservation
Retraction
Privacy Policy
Copyright © 2006-2024 Scientific Research Publishing Inc. All Rights Reserved.
Top