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Do Customer Loyalty Programs Really Work in Airlines Business?—A Study on Air Berlin
(Articles)
Muhammed Zakir Hossain
,
Habiba Kibria
,
Saraj Farhana
Journal of Service Science and Management
Vol.10 No.4
,July 25, 2017
DOI:
10.4236/jssm.2017.104029
4,082
Downloads
11,411
Views
Citations
Study on Marketing Strategy System of SMEs under Internet Background
(Articles)
Yongyue Jin
American Journal of Industrial and Business Management
Vol.8 No.3
,March 23, 2018
DOI:
10.4236/ajibm.2018.83042
1,897
Downloads
5,099
Views
Citations
Study on Parameters of Consumer Preferences for Alternative Wheat Products (Gluten-Free Foods) in USA and India
(Articles)
Jolly Masih
Agricultural Sciences
Vol.9 No.4
,March 28, 2018
DOI:
10.4236/as.2018.94027
1,952
Downloads
5,168
Views
Citations
Research on the Marketing Strategy of New Energy Vehicles in SL Company
(Articles)
Jihua Zhang
,
Rong Wang
American Journal of Industrial and Business Management
Vol.9 No.2
,February 21, 2019
DOI:
10.4236/ajibm.2019.92020
3,156
Downloads
11,154
Views
Citations
Cause Related Marketing and Customer Skepticism: A Study of Situational and Psychological Skepticism
(Articles)
Vibhas Amawate
,
Madhurima Deb
Theoretical Economics Letters
Vol.9 No.4
,April 12, 2019
DOI:
10.4236/tel.2019.94055
983
Downloads
2,215
Views
Citations
The Implicit Association Test on Place-of-Origin Stereotyping for Mobile Phone Brands Based on User Preferences Data Processing
(Articles)
Ying Ge
,
Jibo He
,
Huishan Pang
,
Yuanyan Hu
,
Yangcan Gong
American Journal of Industrial and Business Management
Vol.9 No.8
,August 23, 2019
DOI:
10.4236/ajibm.2019.98111
588
Downloads
1,523
Views
Citations
A Case Study of the Marketing Tools Coffee Shop Owners Use to Sustain Businesses
(Articles)
Abi Adeleke
Open Journal of Business and Management
Vol.8 No.2
,March 18, 2020
DOI:
10.4236/ojbm.2020.82044
3,059
Downloads
39,358
Views
Citations
E-Commerce Enterprise Marketing Management: Realistic Dilemma, Main Incentives and Resolution Strategies
(Articles)
Chenjie Li
Open Journal of Social Sciences
Vol.8 No.7
,July 23, 2020
DOI:
10.4236/jss.2020.87020
875
Downloads
1,986
Views
Citations
Findings Seminal Papers Using Data Mining Techniques
(Articles)
Alexander Báez Hernández
,
Debrayan Bravo Hidalgo
Open Journal of Social Sciences
Vol.8 No.9
,September 25, 2020
DOI:
10.4236/jss.2020.89023
489
Downloads
1,702
Views
Citations
Use of Social Media as an Effective Marketing Tool for Fashion Startups in Saudi Arabia
(Articles)
Noran Trad
,
Maha Abdullah Al Dabbagh
Open Journal of Social Sciences
Vol.8 No.11
,November 27, 2020
DOI:
10.4236/jss.2020.811029
1,567
Downloads
8,347
Views
Citations
Evaluating the Impact of Storytelling Ads on Consumer Purchase Intention
(Articles)
Sujata Joshi
,
Menachem Domb
,
Barshekee Chanda
,
Amit Bais
Journal of Service Science and Management
Vol.15 No.1
,January 30, 2022
DOI:
10.4236/jssm.2022.151002
1,013
Downloads
5,106
Views
Citations
Understanding the Factors that Impact the Pre-Launch Phase and New Product Launch Excellence in the Pharmaceutical Industry
(Articles)
Magdy Rabea
American Journal of Industrial and Business Management
Vol.12 No.1
,January 30, 2022
DOI:
10.4236/ajibm.2022.121007
651
Downloads
5,318
Views
Citations
Effect of COVID-19 Pandemic on Consumption Patterns among Egyptian Consumers and Its Relation to Maslow’s Hierarchy of Needs
(Articles)
Amal Seddik Afify
Modern Economy
Vol.13 No.2
,February 25, 2022
DOI:
10.4236/me.2022.132012
443
Downloads
2,428
Views
Citations
Research on the Course Innovation of “Automobile Marketing Practice” under the Nakamoto Educational Model
(Articles)
Yiping Luo
,
Ying Wang
,
Luyun Zhang
Open Access Library Journal
Vol.9 No.9
,August 31, 2022
DOI:
10.4236/oalib.1108848
50
Downloads
302
Views
Citations
Perception and Preferences of Consumers in the Retail Sector: A Case Study in the City of Loja-Ecuador
(Articles)
Max Boada
,
Maria Boada
,
Francisco Morocho
Open Journal of Business and Management
Vol.11 No.3
,May 31, 2023
DOI:
10.4236/ojbm.2023.113074
171
Downloads
1,676
Views
Citations
The Effect of Multi-Sensory Marketing on Non-Economic Performance of Ghana’s Restaurants
(Articles)
Nanekum Isaac
,
Solomon Abekah Keelson
,
Elizabeth Boakye Yiadom
Open Access Library Journal
Vol.10 No.6
,June 16, 2023
DOI:
10.4236/oalib.1109655
119
Downloads
651
Views
Citations
Utilization of DSS to the Promotion and Conclusion of Charters in the Shipping and Supply Chain Context
(Articles)
Foteini Kontogiorgou
,
Damianos P. Sakas
,
Nikolaos T. Giannakopoulos
,
Nikos Kanellos
,
Christos Christopoulos
Modern Economy
Vol.14 No.9
,September 6, 2023
DOI:
10.4236/me.2023.149059
237
Downloads
643
Views
Citations
Optimization of Marketing Strategy for “E-Commerce Live Streaming + Agricultural Products” in the New Media Era
(Articles)
Xinyu Huang
American Journal of Industrial and Business Management
Vol.13 No.10
,October 30, 2023
DOI:
10.4236/ajibm.2023.1310061
337
Downloads
1,245
Views
Citations
Artificial Intelligence in the Management of Textile Companies: A Contextual Analysis
(Articles)
Marco Vinicio Cevallos Bravo
,
William Marcelo Ponce Iturralde
Open Journal of Business and Management
Vol.12 No.2
,March 20, 2024
DOI:
10.4236/ojbm.2024.122050
68
Downloads
382
Views
Citations
The Influence of Large Language Models on Conversational Marketing and Communication Strategies
(Articles)
Priyal Borole
Voice of the Publisher
Vol.10 No.2
,April 2, 2024
DOI:
10.4236/vp.2024.102008
92
Downloads
381
Views
Citations
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